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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

A new Hyundai Accent arrives next week with baby Elantra styling

The teaser video above doesn't leave much to the imagination, giving us a very good look at the shape and some details of the 2018 Hyundai Accent sedan. But this is all we get until the car is fully revealed at the Canadian International Auto Show in Toronto on Thursday, February 16. From the flashes of light and silhouettes, it's apparent the new subcompact Accent sedan will take pretty much all of its cues from the compact Elantra, which itself was updated for 2017. The Elantra, in turn, looks like a combination of about three other cars, but it manages to blend those designs in a handsome way. Its almost fastback design, LED lighting signature, and hexagonal grille all appear to carry over to the new Accent. We expect Hyundai to continue to offer a five-door Accent hatchback in this next generation as well. As for the interior, we expect a similar complement of new features, like infotainment with Android Auto and Apple CarPlay functionality and some new safety systems. Mechanicals are likely to be very similar to what's available on the Accent today, which means a relatively efficient four-cylinder, probably again displacing 1.6 liters and making about 140 horsepower. We'll of course bring you all the details once the car is revealed next week. Related Video:

Hyundai RM16 N mid-engine hatchback might be real

So, remember the Hyundai RM16 Concept? The South Korean automaker showed the mid-engine concept at the Busan Motor Show earlier this year, giving the world a glimpse of the menacing and mean future of the N performance brand. While we liked the look, we also lamented that "it doesn't seem any closer to reaching production." Looking at our latest round of photos from the Nurburgring, we might have been a smidge wrong. This car looks exactly like the RM16. Same huge flared fenders, same deep front intake, same rear bumper, and same side scoops for feeding the mid-mounted, 300-horsepower, turbocharged engine. Yes, we said "mid-mounted." While it's easy to see a mid-engine concept and figure, "Meh, it's just an auto show car, the real one will be front-engine, front-drive," it certainly doesn't seem to be the case here, judging by the swollen rear aches, camouflaged rear windows, and enormous side scoops. Really, the similarities between the car shown above and Busan's RM16 is staggering. If we're seeing the production RM16, it's a huge deal. First, because mid-engine, rear-drive hatchbacks are one of the craziest and rarest automotive species - see the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4 for examples. Second, and obviously, a mid-engine Hyundai would mark a dramatic departure from today's crop of all-wheel-drive hot hatchbacks, like the Volkswagen Golf R and Ford Focus RS. We're guessing Hyundai's car would enjoy both better handling and lighter weight, while asking drivers to sacrifice most of hatchback practicality. We also don't really know what to make of Hyundai's testing regime. According to our spies in Germany, Hyundai did a single lap of the Ring before heading out. Wet conditions could have called for a shortened day, but it seems odd to come out of the garage for a single lap, weather be damned. At this point, it's genuinely difficult to predict what Hyundai's up to. This car looks relatively finalized, right down to the tongue sticking out of the grille that could be a radar unit. We can't begin to predict when or where this car will debut, if at all. The Geneva Motor Show is a good bet, but that's a total shot in the dark on our part. All we know is that we would love it if this is Hyundai's first N Performance car.