2014 Hyundai Genesis Coupe 2.0t on 2040-cars

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IED PassoCorso concept is a student-designed Hyundai we can get behind

Sometimes the best ideas come from fresh eyes, and a group of design students from Istituto Europeo di Design - better known as IED - are out to prove that sentiment with this striking Hyundai PassoCorto concept. This two-seat thesis project of the Master of Arts in Transportation Design program for the Turin, Italy school will be officially unveiled at the 2014 Geneva Motor Show beginning March 4.
The concept is said to be 161 inches long, 74 inches wide and 45.7 inches tall. It rides on a 96.5-inch wheelbase, which makes sense since passo corto means "short wheelbase" in Italian. The engine is tipped to be a mid-mounted, twin-turbo, 1.6-liter four-cylinder pumping out 266 horsepower. Judging by these images, we think the design looks fantastic, with all those sharp lines and creases drawing to a point in the rear. It shows a wonderful balance of being wild enough to draw attention, yet it almost looks realistic enough for the road.
The styling comes from 16 IED students coordinated by Luca Borgogno, lead designer for fabled Italian design house Pininfarina. The students were given a design brief by Hyundai to create a vehicle aimed at young, connected people like them. All of the students submitted a proposal, and two were selected to be merged together in a final look. The entire class contributed to bringing the design to full scale. Scroll down to get the full scoop on the little sports car concept.

Hyundai Veloster Re:Flex edition hits showrooms with $21,650* MSRP

It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.
Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury