2013 Hyundai Genesis Coupe 3.8 Grand Touring Coupe 2-door 3.8l With 8-speed Auto on 2040-cars

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Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2018 Hyundai Kona First Drive Review | Serving style, price, and utility, in that order

Utility is an interesting word. As it applies to cars and trucks, it's a nebulous term — but this vague concept is the main reason for buying one rather than a coupe or sedan. Both truck-based SUVs and car-based CUVs claim a modicum of it. And so-called utility vehicles come in all shapes and sizes. The Hyundai Tucson could be considered a small crossover, but when you park the brand-new 2018 Hyundai Kona next to it, you'll see that the new kid is a full foot shorter than its older sibling. Crucially, though, for right about the same asking price, the Kona boasts a little more cargo space but slightly less rear-seat legroom than a Hyundai Elantra. That means a buyer could conceivably compare and contrast the subcompact Kona crossover with the compact Elantra sedan, and decide which shape better suits their needs. View 48 Photos More likely, however, a prospective buyer is going to know before even stepping foot into a dealership that they are interested in the Kona, not the Elantra, because they want the appearance of rugged capability (more than actual rugged capability). Buyers in this category rank design and style as more important than driving manners or fuel efficiency. Utility vehicles are perceived as stylish and trendy, so let's talk style. Design is critical in this segment, and that means boringness is a death sentence. The Kona certainly isn't boring, but it's also a little over the top, especially in the model's trademark Lime Twist bright green hue. Bright colors accentuates the various textures and finishes of the Kona's helmet-like front fascia. Having a vehicle that stands out from the crowd is a good thing, but we like the Kona better in darker colors. Split lighting units front and rear give the Kona a distinctive appearance, especially after the sun goes down with the lights turned on. Jeep introduced the split light look on the Cherokee several years ago, controversially – and subsequently the Cherokee has returned to conventional headlights. Despite Jeep's backtracking, the design works better for the Kona thanks to more compact proportions. It's also a new vehicle without the baggage and overwrought expectations of Jeep's adoring fanbase. The Kona is strongest in profile. The car's designers say the meandering cut lines that start over the front wheel arches, stutter and restart across the doors, and merge in the rear quarter panels over the blocky plastic moldings, are inspired by the flowing and unpredictable lines of lava.