2013 Hyundai Genesis Coupe 2.0t Premium on 2040-cars

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Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hyundai and Rhys Millen reunite, will return to Pikes Peak with new RWD racer, Genesis Coupe

Last September, Hyundai confirmed that it was exiting all of its motorsports programs in North America. That left Rhys Millen Racing without a title sponsor for its Formula Drift and Global RallyCross Championship series challengers. It also looked to have meant the end of a partnership that last year resulted in a record-setting run at Pikes Peak when Rhys Millen established the new benchmark for a run up the Colorado mountain in a production-based race car.
Hyundai clarified that September report by saying it was "reconsidering our continued involvement in Pikes Peak International Hill Climb, having achieved the world record in a Hyundai Genesis Coupe this year." The return is official, with Hyundai saying it is going back to the peak with Millen and two cars, one of them a "purpose-built unlimited class rear-drive," the other being the Hyundai Genesis Coupe-based racer that set last year's record in the time attack two-wheel-drive class.
Hyundai wants to show off the strength of its engineering, so the unlimited car will have something like 900 horsepower and 800 pound-feet of torque while using the production block, cylinder heads, bearings and accessories of its Lambda V6 engine. You can read more about the effort in the press release below, and click the image above for an enlarged view of what's coming.

The new Hyundai Veloster will have a driver-focused interior

We've had a number of solid glances at the Hyundai Veloster's exterior while testing, but this is our first look at the car's interior. And it's a seriously good look. About the only thing hiding the dashboard is some snazzy zebra-print vinyl wrap. We can tell from these new spy photos that the Veloster's interior is more focused on the driver than other Hyundais. The center stack is canted slightly toward the driver, and it's a bit asymmetrical, favoring the person behind the wheel. At the top of the center stack is a large touch screen that protrudes from the dash, but it looks a bit more integrated than the screen found in the Elantra GT, as it's nestled between two air vents. We have reason to suspect this is a Veloster Turbo model, which may be renamed Veloster Sport to fit nomenclature used on the Elantra line. The steering wheel is leather-wrapped and has a metallic red accent in the bottom spoke, just like the wheel in the Elantra Sport models. The shifter also has an accent in the same red color as the one on the wheel. We doubt this could be a Veloster N, though, as the seats don't seem aggressive enough, and there don't appear to be any accents in the performance sub-brand's trademark light blue. We expect to see this interior fully revealed, along with the rest of the Veloster lineup, by the end of the year. It will be available in three versions, an entry-level model, a peppier Turbo or Sport version with the outgoing model's center exhaust and more aggressive looks, and a high-performance N model that will probably use the Elantra i30 N's 271-horsepower turbo engine. The Veloster N will also have the most aggressive looks, featuring a large rear wing. Related Video: