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Hyundai's next fuel cell SUVs have a reported range of 348 miles

Hyundai's next line of fuel cell SUVs will have a range of 348 miles, besting the current Hyundai Tucson by 30 percent, according to Nikkei. Hyundai reportedly plans to roll out its second generation of fuel cell SUVs in January 2018. A 348-mile range would put Hyundai ahead of the Toyota Mirai, which travels 312 miles per fill-up, but behind Honda's new Clarity Fuel Cell, which travels 366 miles, as MotorTrend points out. Hyundai is apparently looking to price the 2018 fuel cell SUVs at about $50,000 a pop. Additionally, Hyundai is set to debut its fuel cell-powered commercial bus in 2017, putting it in direct competition with Toyota, which has plans to do the same, Nikkei says.Hyundai is also preparing to release its first all-electric vehicle, the Ioniq, in the United States next year. That model comes in fully electric, plug-in and gasoline-hybrid versions. Take a look at it in photos or, if you're in Los Angeles, take a free two-hour spin in a branded Ioniq via the WaiveCar ridesharing app. This article by Jessica Conditt originally ran on Engadget , the definitive guide to this connected life. Related Video: News Source: NikkeiImage Credit: Jae C. Hong / AP Green Hyundai Crossover Hydrogen Cars hyundai tucson tucson

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai puts its hydrogen development program on hiatus

UPDATE: According to Pulse news in South Korea, Hyundai denies that it has paused development of hydrogen fuel cells. Instead, the report suggests the team was reshuffled as technological hurdles have slowed down progress. Time will tell which version of the report is factual. Hydrogen technology has reportedly lost one of its biggest and most vocal proponents, at least for now. Citing a long list of hurdles, Hyundai has allegedly stopped developing the hydrogen-electric powertrain it planned to put in several of its cars (including Genesis models) in the coming years. Anonymous sources told South Korean publication Chosunbiz that executives pulled the emergency brake after analyzing the results of a feasibility study. Nothing is official at this point, and the report stresses that the pause is temporary. However, the issues reportedly found are relatively serious: they include unspecified technical problems and a lack of marketability due in part to cost-related concerns. The news comes as a surprise because Hyundai has invested a tremendous amount of resources into making hydrogen a viable alternative to gasoline without many of the inconveniences associated with EVs, like long charging times and limited driving range. It's one of the few carmakers in the world that sells a hydrogen-electric car (the Nexo; pictured), and it announced plans to build about 130,000 hydrogen-powered cars annually by 2025. And yet, the Nexo is a tough sell, even in hydrogen-friendly markets like South Korea; 8,206 units were sold there through November 2021. The 671-horsepower Vision FK concept unveiled earlier in 2021 will seemingly remain at the prototype stage. Interestingly, a separate unverified report claims that Hyundai has also shuttered its engine development division. If both are accurate, it means that the Hyundai group (which includes Kia and Genesis) will exclusively develop electric powertrains starting in the near future. Several car companies have tried to pelt hydrogen-powered cars into the mainstream over the past decade and most have failed. Some of the issues facing the technology include the lack of a charging infrastructure and governments with a single-minded focus on EVs. There are 48 hydrogen charging stations in America, according to the United States Department of Energy, and 47 of those are located in California. While that's great news for Californians, it makes the Nexo completely useless for someone driving from Salt Lake City to Seattle.