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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Sunday Drive: An automotive flavor for every taste

Last week was flush with interesting new vehicle debuts, led by the new 2019 Hyundai Santa Fe. This crossover is entering straight into the heart of one of the world's most competitive automotive segments, and it's doing so with a fresh sense of style and a brace of new technologies. Our readers are clearly intrigued – the Santa Fe was the biggest news story of the last week on these online pages. It's fitting that a crossover generated a lot more interest than a traditional wagon, though we don't really have to be happy about it. Still, the completely new, fully redesigned Volvo V60 is worth taking another look at. First of all, it's pretty, in a traditionally Scandinavian way. Second, it's quick, with a 0-60 time of as little as 4.8 seconds. And finally, it's practical, with all kinds of room for cargo without the dynamic penalties of an unnecessary lift kit. Moving on from new vehicle debuts, we took another long look at the Honda Ridgeline. It's definitely a non-conformist pickup truck, based not on a body-on-frame platform but on a more carlike unibody design. That means it can't tow as much as some other trucks, but it also means the Ridgeline drives better than any of its more truckish competitors. It's the Swiss army knife of pickup trucks. Rounding out our coverage from last week are three sets of spy photos, each showing the interior of a hotly anticipated new model. One is a truck, one is a crossover, and the last is a sportscar. All of them are worth another look. As always, stay tuned to Autoblog this week for all the most important news in the automotive world. 2019 Hyundai Santa Fe unveiled 2019 Volvo V60 | Sleek, swift new twist on the Swedish wagon 2018 Honda Ridgeline | Pocketknife pickup is up for anything 2019 GMC Sierra interior looks just like the Silverado's 2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel 2020 Porsche 911 992 spy shots show interior and manual transmission Cadillac GMC Honda Hyundai Porsche Volvo Truck Crossover Wagon Luxury Performance Sedan hyundai santa fe

Hyundai Ioniq hybrid and EV sales begin this month

South Korean automaker Hyundai will start selling its Ioniq hybrid and electric-vehicle variants at some US dealerships by the end of the month. While reports have surfaced saying the Ioniqs may be available as soon as this week, Hyundai spokesman Jim Trainor confirmed to Autoblog that the Ioniq EV and hybrid would arrive at dealers towards the end of February. California will be the primary EV target from launch, naturally. Hyundai got some good news in late December when the US Environmental Protection Agency (EPA) rated the Ioniq Hybrid's combined fuel efficiency at 55 miles per gallon, or three mpg ahead of the standard 2017 Toyota Prius hatchback. Less rosy is the Ioniq EV's single-charge range, which falls well short of the magic 200-mile number reached by Chevrolet's recently-debuted Bolt, checking in at 124 miles. Still, the Ioniq EV trumps the Chevrolet Bolt in terms of miles-per-gallon-equivalent (i.e. electricity used per mile), getting a 136-mpge combined rating versus the Bolt's 119. The Ioniq Plug-in Hybrid (or the "Blue") gets 58 mpg combined and can go as far as 31 miles on electricity alone. That variant may see the light of day as soon as September. The automaker first showed off versions of the four-door sedan at last year's New York Auto Show. Hyundai, which currently sells a hybrid version of the Sonata, is planning to have as many as 14 electrified-powertrain vehicles by 2020. Green-car watchers are hoping the Ioniq EV and hybrids won't be low-volume affairs and will add to the momentum already generated this year by the introduction of the Bolt as well as higher demand for models such as the Ford Fusion Hybrid and Honda Accord Hybrid. Last month, total US green-car sales were up about 27 percent from a year earlier, while plug-in sales surged 74 percent. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Image Credit: Drew Phillips Green Hyundai AutoblogGreen Exclusive Hatchback Electric Hybrid hyundai ioniq hyundai ioniq electric hyundai ioniq plug-in