2012 White Hyundai Genesis Sedan 3.8, Cashmere Interior, Premium Package on 2040-cars

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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.

Human waste can be reused as hydrogen for Hyundai Tucson FCEV

Here's the recipe: separate the water out of some sewage, leaving the biosolids behind. Then pipe those solids into airless tanks and let some microbes go to town. These bugs release a gas (roughly 60 percent methane, 40 percent CO2) which you can burn to power the plant where you're doing all this work but remember to send some of the methane to a tri-generation machine that leaves you with electricity, heat and hydrogen. It might sound a bit complicated, but this process is working in prototype form at the Orange County Sanitation District's Fountain Valley waste facility in California, and hydrogen car drivers in the area - including those of the upcoming Hyundai Tucson Fuel Cell CUV - can even power their rides from the end product. UC Irvine's National Fuel Cell Research Center's Jack Brouwer developed the process and he says reusing waste to move cars, "smells like money." Hyundai will soon start leasing the H2 CUV for $499 a month ($2,999 down) for 36 months, including free hydrogen refueling and Hyundai's Valet Maintenance. The Korean automaker says it has had a surprising number of people express an interest in the vehicle. We wonder if a waste-powered hydrogen station will make fuel cell technology more or less appealing. Read more details over at the Korea Herald. Featured Gallery 2015 Hyundai Tucson Fuel Cell: LA 2013 View 19 Photos News Source: Korea Herald Green Hyundai Technology Emerging Technologies Hydrogen Cars tucson