2012 Hyundai Genesis Coupe 3.8 Grand Touring Coupe 2-door 3.8l *fully Loaded!!! on 2040-cars

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Hyundai, union reach tentative labor deal

According to Reuters, South Korea's labor unions may have reached a tentative deal with Hyundai following a compromise between the two sides on wages. Workers have staged a number of stoppages since August 20, which have cost the South Korean giant 1.02 trillion won - around $1.1B US. It also represents just over 50,000 units of production. That vehicle total sounds like a lot, but it's a small enough figure that Hyundai can apparently catch up with weekend and overtime shifts. We'd wager that this is why US inventories haven't been hit quite so hard aside from the battering already taking place. The proposal will now go before the union's rank and file.
If ratified, the new agreement will see workers getting a 5.14-percent raise in base salaries, along with 8.5-million-won (roughly $7,800) bonuses. Those concessions are a far cry compared to what the union was initially demanding, though. Early proposals included a 56.25-gram gold medal for each employee (worth about $2,400) and a 10-million won bonus (about $9,100) for employees whose children chose not to attend college. The union also sought a bonus worth two months' salary for workers that have been with the company for over 40 years, but this was negotiated down to a flat rate of six-million won ($5,464).
Based on Reuters' report, the work stoppages must have taken a real toll on Hyundai - its domestic sales dropped 20 percent last month, while exports were down nine percent. Those startling figures must have put some fire under the Hyundai bargaining team.

Hyundai Genesis gets stanced by Ark Performance for SEMA

Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
Ark calls the tuner concept the AR550 in reference to taking the Genesis' standard 420 horsepower V8 and boosting it an extra 130 hp with a Rotrex supercharger to bring total output to 550 hp. The mill also benefits from a freer breathing intake and exhaust, new engine management and more.
All of that extra power would be nearly useless without upgrades elsewhere to handle it, and Ark has some big additions to include. The one-off rides on an air suspension system and stiffer front and rear sway bars. To bring things to a halt faster, larger brakes from Brembo replace the standard units.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.