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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai's next fuel cell SUVs have a reported range of 348 miles

Hyundai's next line of fuel cell SUVs will have a range of 348 miles, besting the current Hyundai Tucson by 30 percent, according to Nikkei. Hyundai reportedly plans to roll out its second generation of fuel cell SUVs in January 2018. A 348-mile range would put Hyundai ahead of the Toyota Mirai, which travels 312 miles per fill-up, but behind Honda's new Clarity Fuel Cell, which travels 366 miles, as MotorTrend points out. Hyundai is apparently looking to price the 2018 fuel cell SUVs at about $50,000 a pop. Additionally, Hyundai is set to debut its fuel cell-powered commercial bus in 2017, putting it in direct competition with Toyota, which has plans to do the same, Nikkei says.Hyundai is also preparing to release its first all-electric vehicle, the Ioniq, in the United States next year. That model comes in fully electric, plug-in and gasoline-hybrid versions. Take a look at it in photos or, if you're in Los Angeles, take a free two-hour spin in a branded Ioniq via the WaiveCar ridesharing app. This article by Jessica Conditt originally ran on Engadget , the definitive guide to this connected life. Related Video: News Source: NikkeiImage Credit: Jae C. Hong / AP Green Hyundai Crossover Hydrogen Cars hyundai tucson tucson

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.