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Hyundai and Rockstar team up to build Moab-inspired Santa Fe for SEMA

We're in the run-up to SEMA 2017, and the early looks at the show cars are rolling in. Hyundai is letting this render out early. It's called the Rockstar Energy Moab Extreme Off-roader Santa Fe Sport Concept, and that mouthful shouts everything Hyundai wants this thing to communicate from the top of its lungs. Most of those words, however, aren't likely on the minds of shoppers looking at this three-row crossover, but logic and SEMA do not always find each other. Before we get into details of this build, we reached out to Hyundai and a representative clarified a few things. This Santa Fe hasn't been out bouncing off rocks at Moab — yet. We were told it "will be HEAVILY tested at Moab and a special video prepared for SEMA." We can't wait. While Hyundai says this is an all-new vehicle, it treads much of the same ground as last year's nitrous-huffing Rockstar concept Santa Fe. The King coilovers, R1 brakes, AEM intake and Mishimoto plumbing are all present and accounted for. And yes, there's another Nitrous Express system installed. New wheels and tires are present, as is a new wrap and more LED lights up front. (Can there ever be enough lights on a show truck?) It doesn't look like a winch is fitted, but there's a rooftop tent. SEMA is coming up at the end of the month, so we expect more details on this and other concepts soon. Related Video: Featured Gallery Rockstar Moab Extreme Off-Roader Sante Fe Sport Concept: SEMA 2017 Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com SEMA Show Hyundai Crossover SUV hyundai santa fe

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai and Kia to hit record 8M sales for 2014

Hyundai and Kia are on a sales charge in 2014, and parent company Hyundai Motor Group is increasing projections to a record eight million combined units for the automakers by the end of the year – a bump over the original target of 7.86 million vehicles. According to Bloomberg, the key to the growth is beating expectations in Brazil, China and India, and strong crossover sales are also helping the bottom line. In the US, both automakers are doing well this year. In October, Hyundai saw a six percent dip in monthly sales, but through the first 10 months it sold 607,539 vehicles, compared to 601,773 at this point last year. Kia has done even better with 489,711 units sold from January to October, versus 456,137 for the period in 2013. The good news is a welcome antidote to negative headlines like investors' anger over Hyundai's $10 billion land purchase in Seoul, South Korea. The two automakers also had to pay a $300 million penalty to the Environmental Protection Agency for misstating fuel economy on some models. While sales may reach a new record, profits might not grow as much with them. The strong Korean won means that Hyundai and Kia have a tougher time keeping up profit margins compared to Japanese competitors with a weaker yen.