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2015 Hyundai Genesis earns IIHS TSP+ [w/video]

Hyundai has just earned itself another Top Safety Pick+ award, following on the success of the Elantra way back in August 2013. The Insurance Institute of Highway Safety has certified the new, second-generation Genesis luxury sedan as a TSP+ following a successful round of crash testing.
The Genesis secured the prestigious ranking with the help of a "good" rating in the notorious small-overlap front crash test. Data from dummies showed that there was a low risk of serious injury in the 40-mile-per-hour impact.
Beside the small-overlap test result, the Genny scored a "superior" on the frontal crash test, while the moderate overlap, side, roof strength and head restraint scores were "good."

Hyundai spotted testing Prius rival

That Hyundai is gearing up to go after the Toyota Prius with a dedicated hybrid of its own is no great secret. We've seen prototypes for it testing twice before. But this is our best look at the Korean challenger yet, wearing its own bodywork and in the light of day. Spied undergoing testing in Germany, this prototype dubbed AE HEV (likely for Advanced Experimental or Alternative Energy Hybrid Electric Vehicle) is still heavily camouflaged to keep it away from prying eyes (like ours). But there are still some details we can discern from underneath the cloth cladding. For starters, you can see the horizontal slates on the front grille, blue accents on the headlights, maybe even a strip of LED daytime running lights. There looks to be a spoiler at the back similar to that on the European hatchback version of the Honda Civic. Of course it's another Honda whose form this prototype seems to be emulating, and that's the Insight. It'll be interesting to see if Hyundai can succeed where the Insight failed, and take the fight to the Prius. Expect to see it emerge sometime in the second half of next year.

Hyundai analyzes 12 trends that will shape the world of 2030

Hyundai announced this year the start of Project Ioniq, its attempt at figuring out what the world of 2030 will be like. Of course the project would also use that information to determine how that world will affect the transportation industry. And it happens to share its name with the company's newest eco-friendly model. The first part of Project Ioniq is under way with the Ioniq Lab. This lab will be run by Dr. Soon Jong Lee, a professor at Seoul National University. Lee is also in charge of the Korea Future Design and Research Institute, and ten researchers and ten consultant experts will assist him on the project. Phase one has now yielded what Hyundai sees as 12 "megatrends" that will affect how the world changes and develops in 2030. This will in turn affect what people are looking for as far as transportation and mobility, and may inform what technologies and segments Hyundai invests in the future. The 12 megatrends are as follows: Hyper-connected Society Hyper-aging Society Eco-ism Multi-Layered Mash-up Context-awareness-based Individualization High Concept Society Decentralization of Power Anxiety and Chaos Sharing Society Co-evolution Mega-urbanization Neo-frontierism The team has detailed descriptions of each megatrend, and they are interesting, but we'll try to sum up all twelve of them for you here. If you want to check out all the details, be sure to check out the press release at this link. Overall, we're looking at a world where there are many more old people, and a large majority of the population will live in urban areas. Not everyone will live in urban areas, and some people may have new living opportunities because of advancements in aerospace and aquatic engineering. It will be a much more diverse world as well that we will be even more connected with, sharing information more and more. This will make understanding what people share and how they do so vital. Society will also start sharing everything much more, something akin to Uber and ZipCar today, but expanded. Companies will be looking to combine technologies and collaborate more to be involved in a wider array of businesses. The environment as well as cyber crimes and terrorism will remain ever-present issues. We will also see the development of significantly more capable robots and artificial intelligence.