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Hyundai Veloster N spied hard at work at the Nurburgring

The first vehicle from Hyundai's N performance division, the i30 hatchback, is coming later this year. Sadly, that handsome little five door isn't bound for the US. While the Korean automaker won't confirm what will be coming to America in 2018, we're almost positive that the first model will be the next-gen Veloster. The car is well into development, and we now have some new photos of a shakedown at the Nurburgring. Pure facts are scarce, but based on what we know about the i30 we can make some educated guesses about the Veloster. The car will be powered by a 2.0-liter turbocharged inline-four making either about 250 horsepower or 280 with an optional performance pack. Power will be sent to the front wheels through a six-speed manual, though Hyundai hasn't ruled out a dual-clutch transmission for the future. Look for big wheels with sticky summer rubber to surround beefy Brembo brakes. Although every Veloster we've seen both in photos and in person has been covered with a decent amount of camouflage, we can see the car's basic outline. The car will still feature an asymmetrical door layout, with one on the driver's side and two on the passenger side. The large grille is now shaped like the corporate cascading grille. It's styled like a flat-bottomed version of Superman's "S" logo. While the standard and Turbo models will feature center-exit exhaust tips, the Veloster N pushes the exhaust to the corners of the bumper. Pricing and performance numbers haven't been revealed, but Hyundai is gunning straight for the Volkswagen GTI. In typical Hyundai fashion, it's likely to undercut the competition by a hair or two. Look for prices in the mid $20,000s when the Veloster N arrives next year. Expect a full reveal sometime this fall. Related Video: Featured Gallery 2018 Hyundai Veloster N spy shots Image Credit: Spied Bilde Design/Style Spy Photos Hyundai Hatchback Performance hyundai veloster turbo Hyundai N hyundai veloster n

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."