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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2015 Hyundai Sonata configurator powers up

Eager to get your hands on a new Hyundai Sonata? We could hardly blame you. With more mature styling and better equipment for less than the model that preceded it, the new Sonata makes a compelling case, even in a market segment this competitive that includes such rivals as the Nissan Altima, Toyota Camry, Honda Accord, Mazda6, Ford Fusion, Chevy Malibu, Chrysler 200, Volkswagen Passat and Kia Optima.
The first units are just arriving at dealers now, but if your local showroom doesn't have one for you to check out just yet, we've got good news for you as Hyundai has just launched the car's online configurator. The system lets you choose from four trim levels, nine exterior colors, a couple of equipment packages and an assortment of accessories to make your Sonata yours.
Pictured here is the top-of-the-line Sonata Sport 2.0T that starts at $29,385 (inclusive of delivery), but the base Sonata starts under $22k. Spec yours (or any new Hyundai, for that matter) in the online configurator linked here.

Hyundai Santa Cruze pickup is a when, not an if

A production version Hyundai HCD-15 Santa Cruz concept looks all but certain to arrive in showrooms to compete in the growing small truck field, and Hyundai Motor America CEO Dave Zuchowski claims the official announcement is now just a matter of scheduling. "Our timing is not crossing our fingers and waiting for approval, it's trying to figure out when we're going to announce it," he said to Motoring. According to Zuchowski, the people at Hyundai's headquarters in South Korea have a say when the announcement comes, but he didn't indicate exactly how soon the model's production could be official. Zuchowski suggested Hyundai intended to ship the truck to places outside the US, too. "I'm not clear on the other markets, but from our perspective it's a vehicle that will be exported to other markets," he said to Motoring. The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval. Hyundai would reportedly use the Tucson for the Santa Cruz's underpinnings, and the model might be the company's first with a diesel engine in the US. The production version would enter a booming market for smaller pickups like the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and newly unveiled second-generation Honda Ridgeline. However, Hyundai's entry would likely be the smallest among them and target young crossover customers who want a little more hauling capability. Related Video: