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How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

Hyundai patenting speed bump detection

Often patents are more about solving a small, annoying problem than really taking on the big issues. Take Hyundai's recent filing for a system to detect speed bumps, for example. Other than teens with a fresh license and ground-scraping supercar drivers, no one really sees spotting these traffic-slowing devices as the bane of their existence. However, the Korean automaker is out to make driving just a little more convenient for everyone with this tech. The Hyundai patent combines several pieces of currently available technology in a new way. GPS, a camera, and multiple sensors identify an oncoming speed bump, and they then measure its height, width, and curvature. With that info, the software calculates the appropriate speed to drive over the hump. If drivers are going too fast, then a warning message tells them to slow down. The patent is a straightforward solution to a problem that doesn't seem to really exist for many drivers. However, while Hyundai makes no mention of this in the documents, this tech could be extremely useful for applications in autonomous vehicles. All the system would need is the additional ability to slow itself automatically, and the driverless car could potentially handle a speed bump just as well as a human.

Hyundai N Performance division working on 'exotic' halo model like the RM16

This is the year of Hyundai N Performance. After three official launches, the division's leadership has made imprecise noises about a halo car since this summer. Brand boss Albert Biermann said, "Right now, we don't need a halo car in N. We have to get in a routine with N cars, and not just hit a peak." Around the same time, VP Thomas Schmera said, "Rest assured we are coming up with something," that something being a halo car. Reports expected either a two-seat coupe or a four-door sedan like the Kia Stinger. In a recent interview with AutoRAI, Schmera narrowed the focus, saying, "Think of the Hyundai RM16 and you have a bit of an idea of what is possible." The RM16 is the third iteration of the mid-engined Veloster RM first showed at the Busan Motor Show in 2014. In 2015 the RM15 debuted at the same motor show, followed in 2016 by the RM16. By then, the performance specs listed a 2.0-liter turbocharged four-cylinder with 296 horsepower, an electric compressor and electronic differential, rear-wheel drive and a six-speed manual. The bodywork, draped on an aluminum spaceframe, channeled the spirits of other outrageous mid-engined hatchbacks like the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4. Four months after showing the RM16, Hyundai took a running prototype to the Nurburgring (pictured). Earlier this year we heard tale of a new Theta III engine suited for front- and rear-wheel drive, and mid-engined applications. With the ability to be tuned to 350 hp, this led to suspicion that there could be a mid-engined Hyundai sports car on the way. The evidence is circumstantial, but now we have Schmera telling us to consider a long-lived mid-engined concept as the potential template for a future N Performance halo car. The idea of Hyundai rolling out a mid-engined coupe sounds crazy. It sounds doubly crazy when Biermann has said of the i30 N, "This is a halo car that can make [the company] money, so what better halo can we get?" Hyundai knows its math better than we do, but we don't see how the carmaker makes money in a segment ruled by the Porsche 718 twins under $100K, and by a number of storied brands above that figure.