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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai needs to make the Ioniq Scooter

In the mad rush that is an auto show press conference, sometimes the coolest stuff is sometimes barely mentioned, and often overshadowed, by the bigger news. Hyundai's awesome Ioniq Scooter concept is a perfect example of this. Revealed at this year's CES, it was given just 45 seconds of talk time in a 45 minute conference. The scooter's sleek design and clever charging spot struck me as the one of the most practical and fleshed out mobility solutions on display at the show. Now I'm on a one-man mission to convince Hyundai to build it. The Ioniq Scooter is a compact, collapsible, and lightweight electric scooter that (and this is my favorite part) stows and charges in the door pocket of the upcoming Hyundai Ioniq. You can park your car, pop out the scooter and ride what's referred to in the mobility industry as the "last mile." Driving is usually the easiest part of any journey. Roads are all connected and relatively easy to navigate. Everything after that - parking, walking, etc. - often takes just as much time and effort as driving. The scooter helps solve this problem. View 6 Photos For me, the little electric scooter was the best thing in Hyundai's sci-fi filled booth. The automaker brought out two working robot exoskeletons and a car concept that is literally meant to be built into your home. There was an autonomous Ioniq giving test rides down the Las Vegas strip. Despite all of that, all I wanted to do was break the glass case holding the scooter silently ride away. In person, the Ioniq scooter appears relatively lightweight and extremely compact. It's partially constructed from carbon fiber and has a small display that shows battery life, speed, and range. You use a small knob on the handle bar to accelerate and brake. Alternatively, you can slow down by pushing a pad over the rear wheel, just like on a kick scooter. Top speed is 12 mph and the total range is about 12 miles. It's unclear if the battery can be swapped out to extend the distance before recharging. The Ioniq scoter is just a prototype, so we have no idea how much it would cost to put it into production or if Hyundai has any plans to even do so. What we do know is that a working prototype exists and that we would love to get a chance to ride it. Like our endeavor to drive a Citroen C4 Cactus, I'm on a mission to ride the Ioniq scooter. In my eyes, this scooter is the modern equivalent to a Honda Motocompo, but more practical.

New autonomous testing ground in Michigan will help battle bad weather

If one of the big weaknesses of autonomous vehicles is their ability to navigate in the snow, consider this a trial by fire. The American Center for Mobility says it has opened its $110 million driverless car testing facility on the site of a former General Motors assembly plant in Michigan, with Toyota and auto supplier Visteon the first to begin testing this week. The ACM proving ground is a 500-acre site at historic Willow Run in Ypsilanti Township, near Ann Arbor. It's one of 10 sites designated by the U.S. Department of Transportation as pilot proving ground sites to test AV technologies. It features a variety of simulated environments to test driverless cars, including a 2.5-mile highway loop, two double overpasses, intersections, roundabouts and a 700-foot curved tunnel. It also opens just as the region experiences a series of snowstorms and the first frigid temperatures of the season. That ability to test autonomous vehicles in a wide variety of weather conditions is important, as autonomous vehicle sensors have struggled to handle cold, wet and snowy conditions. Google parent Alphabet in October said its Waymo division was expanding its winter testing operations to Michigan, making it the sixth state where it's testing its driverless car systems. In a Medium blog post, Waymo CEO John Krafcik wrote that "This type of testing will give us the opportunity to assess the way our sensors perform in wet, cold conditions. And it will also build on the advanced driving skills we've developed over the last eight years by teaching our cars how to handle things like skidding on icy, unplowed roads." Waymo also opened a development center in suburban Detroit in 2016, working with Fiat Chrysler to integrate its autonomous technology into Chrysler Pacifica hybrid minivans. Visteon began testing and validating its DriveCore autonomous driving platform to evaluate algorithms, vehicle-to-vehicle and vehicle-to-infrastructure technology and other systems. Toyota used the facility Wednesday to begin orientation and driver training. ACM has so far secured $110 million to construct the first two phases from founders Ford, Hyundai America Technical Center, Toyota and Visteon, and says it expects to announce more investment soon.