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2018 Hyundai Sonata First Drive | An infield home run

Baseball's boring. At least that's what anyone thinks who doesn't understand that it's an exciting game of inches. To wit, the same can be said for the crowded midsize family sedan segment. Unlike the all-new Toyota Camry and the upcoming 10th-generation Honda Accord, the Sonata is a refresh of the existing model. Hyundai is still in it, but can it improve sales in a segment being eaten alive by crossovers? At first glance, the most significant change to the new-look Sonata is the front end with a new cascading grille, which is longer and more contoured. This grille will make its way across all models as a major part of Hyundai's new corporate design language. Hyundai claims to be the only car company that manufactures its own steel, and this cascading design is inspired by the flow of molten steel as it's poured. With an elongated front end, new character lines on the hood and front bumper, and slimmer LED headlights, revisions give the entire car a more aggressive appearance and sportier stance. At the rear, moving the license plate from the trunk to the bumper was a good choice. It simplifies the back end, better showcasing the sheetmetal and allowing the trunk lid and redesigned taillights to take center stage. Turbo models will get a twin exhaust, increasing the sporty feel even more. Inside the Sonata, the facelifted center stack features a seven-inch touchscreen monitor (eight-inch on the Limited edition. The audio controls are more streamlined to give the entire unit a less bulky appearance, and a sporty, leather-wrapped three-spoke steering wheel complements other goodies such as leather seats. The biggest change in trim levels comes with the addition of the SEL model, just above the SE and Eco models, which includes even more features for about $1,600. Gone for 2018 is the six-speed transmission from the turbocharged 2.0-liter models, replaced by the all-new eight-speed that adds ratio range at both top and bottom. The power is unchanged at 245 horsepower, but remember that the BMW 330i's 2.0-liter turbo makes 248 hp, so Hyundai's engine is in the ballpark with those from established luxury brands. Even with that power, don't count on racy launches, as there's plenty of lag. Once the turbo is spooled up, the engine has moxie. We drove two trim levels, the Sport and the Limited 2.0T. The ride is plenty comfortable on the refined chassis and updated rear suspension, which includes an increase in trailing-arm thickness to stiffen the suspension.

Hyundai planning pure electric Genesis model

The market for luxury EVs is set to grow bigger by at least one model. The latest is set to come from Genesis, the new luxury brand launched by Hyundai. The news, according to Reuters, was revealed by the brand's chief executive Manfred Fitzgerald at the Busan Motor Show in South Korea. "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Fitzgerald "I think full electric cars will be the future in the auto industry." The executive stopped short of providing further details or a timeline for the EV's eventual launch, however it's not the first alternative powertrain the brand will offer. The G80 (pictured) is set to gain a diesel version to join the existing gasoline model, aimed principally at the vital European market that Genesis' key rivals call home. The electric Genesis would join a growing field of luxury EVs. Faraday Future is taking aim at Tesla, German automakers like Audi, BMW, Mercedes, and Porsche are expected to launch upscale electric vehicles – and others are likely to follow. Fitzgerald recently signed on as Senior Vice President at the Hyundai group to oversee the Genesis brand, having previously served as branding chief at Lamborghini. He is one of a number of Westerners recruited by Hyundai's vice chairman and heir apparent Chung Eui-sun, the impetus for the upscale brand's launch, alongside the likes of designer Luc Donckerwolke and performance engineer Albert Biermann. Related Video:

Hyundai Genesis gets stanced by Ark Performance for SEMA

Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
Ark calls the tuner concept the AR550 in reference to taking the Genesis' standard 420 horsepower V8 and boosting it an extra 130 hp with a Rotrex supercharger to bring total output to 550 hp. The mill also benefits from a freer breathing intake and exhaust, new engine management and more.
All of that extra power would be nearly useless without upgrades elsewhere to handle it, and Ark has some big additions to include. The one-off rides on an air suspension system and stiffer front and rear sway bars. To bring things to a halt faster, larger brakes from Brembo replace the standard units.