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First 2014 Hyundai Equus shipment adrift in Pacific Ocean

To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in - literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
The ship, Morning Spruce, has apparently been without power for several days and is floating in the Sea of Okhotsk. It isn't clear when it will be repaired or reach US shores to divulge its contents. As a result of the wandering Spruce, Hyundai has reportedly had to reschedule some of its planned marketing efforts for the new model.
The 2014 Equus receives a suite of changes inside and out, including freshened styling, revamped center stack controls, a new instrument cluster and additional tech. Underneath, the rear-drive sedan gets a reworked suspension and a new sport mode to ease some of its nautical-by-nature handling. The 5.0-liter Tau V8 and eight-speed transmission - updates for 2012 - stay the course for 2014.

Hyundai's all-new 2018 hydrogen-powered CUV comes into focus

It's no secret that Hyundai has plans for hydrogen-powered vehicles beyond the currently available Tucson Fuel Cell. Ever since the debut of the Intrado concept at the Geneva Motor Show in early 2014, Hyundai has been dropping hints about what the new big-ish H2 vehicle will offer. We say "big-ish" because Hyundai Motor Group's director of eco-vehicle development, Ahn Byung-ki, told Automotive News that the next-gen hydrogen powertrain will find a home in a "totally new" model that will be "somewhere between a CUV and SUV." So, whatever fancy new automotive segment that phrase happens to define – MUV, for middleweight utility vehicle? – is what Hyundai's new hydrogen offering will be. Under the hood, the upcoming vehicle will use a fuel cell that doesn't need as much platinum and will have a bigger battery and a smaller motor. We had originally heard that this new hydrogen CUV/SUV would arrive in 2020, but Ahn said that the 2018 Winter Olympics, which will be held in Pyeongchang, South Korea will be "a big event. That's always a good opportunity for PR." With the Intrado concept, Hyundai said it was, "far more than a styling exercise." We've since heard that Hyundai believes that a CUV/SUV model offers the best option for customers buying a fuel cell vehicle. Earlier this year, Hyundai's head of the company's fuel cell research, Sae-Hoon Kim, said that, "all customer feedback says range and boot space are the priorities." The Intrado concept had a supposed range of around 375 miles. What that would translate to outside of the fictional auto show universe is unknown, but it sounds like Hyundai is ready to make all of this more real. Related Video: Featured Gallery Hyundai Intrado Concept: Geneva 2014 View 16 Photos News Source: Automotive News – sub. req. Green Hyundai Green Automakers SUV Hydrogen Cars h2 hyundai intrado

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.