2010 Hyundai Genesis 3.8l Grand Touring 2dr Coupe W/navigation on 2040-cars

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First 2015 Hyundai Sonata ad surfaces

The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.
The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.
As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2016: The year we talked about autonomy a bunch | Autoblog Podcast #497

This week on the Autoblog Podcast, Mike Austin and David Gluckman take a look back at one of the biggest topics of 2016: autonomous driving. The thing is, there was a lot of news about autonomous driving, but not much in the way of autonomous cars you can buy. They also talk about what they've been driving lately - there was a good turbocharged compact car and a not-so-good turbocharged compact car. And then we round out the year with a quick Spend My Money. The podcast will take a break next week, but we'll be back in the new year with reports from CES and the 2017 Detroit Auto Show. And we're lining up some fun guests for future recordings. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #497 Topics and stories we mention 2017 Hyundai Elantra Sport 2017 Nissan Sentra SR Turbo 2016 Honda Accord V6 (The sedan, but here's our Quick Spin of the coupe for reference) Autonomous Driving Rundown Intro - 00:00 What we're driving - 02:40 Rants (metal trim on steering wheels, learn how your car works) - 14:25 Looking back at autonomous driving in 2016 - 21:10 Spend My Money - 31:20 Total Duration: 37:46 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Honda Hyundai Nissan Car Buying Technology Emerging Technologies Autonomous Vehicles nissan sentra