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Autoblog Minute: Toyota factories closed after explosions in China

Fallout from explosions at the port city of Tianjin halt Toyota production in two of its nearby Chinese factories. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Fallout from explosions at the port of Tianjin halt Toyota production in two of its Northern Chinese plants. I'm Adam Morath and this is your Autoblog Minute. Two of Toyota's plants are closed following the deadly explosions that hit the busy port city of Tianjin, China. The Associated Press reports over 100 people dead, hundreds injured and many still missing. According to the Japanese automaker 50 Toyota employees were injured in last weeks [00:00:30] event and they plan to shut down production in their Chinese plants until Wednesday. Various automakers were also affected, including Renault and Hyundai who claim a significant loss of vehicles. As the Chinese government works to investigate the cause and fallout of this tragedy our thoughts are with the victims and their families. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Hyundai hydrogen fuel-cell SUV spied nearly naked

Back in August, Hyundai showed what seemed to be an extremely thinly veiled concept version of a hydrogen-powered crossover SUV at a special event in Seoul. Besides its showy gold paint and two-toned interior, it definitely looked like something that could roll down the production line with minimal effort. Well, judging by these spy photos, that looks like it'll be the case. Hyundai didn't even really bother to camouflage these test mules. The intricate taillight clusters carry over from the concept, as do the distinctive grille and Tesla-like extending door handles. Heck, even the wheels look to be exactly the same. And if we were to make a guess based on its proportions and size, this shares a lot with the Kia Nero. Featuring Hyundai's fourth-generation hydrogen fuel-cell technology, the FCEV (or whatever the compact crossover will eventually be called) features a 20 percent power increase over its Tucson hydrogen FCEV predecessor and is more capable in cold weather. The new FCEV will also have greater hydrogen capacity, featuring three tanks instead of two. (If you want to learn a little more about how hydrogen fuel cell vehicles work, our Honda Clarity first drive is a decent place to start.) The spy photographers didn't get a glimpse inside, but the "concept" back in August showcased a pretty production-looking cabin. If the exterior's any indication, it should look exactly like that. We've included pictures of that "concept" at the end of the gallery above so you can easily compare the "transformation." Expect the final product to be unveiled at CES in January. Related Video: Featured Gallery Hyundai FCEV Hydrogen SUV Spy Shots View 19 Photos Image Credit: KGP Photography Green Spy Photos CES Hyundai Crossover SUV Concept Cars Future Vehicles Hydrogen Cars fcev

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.