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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Hyundai recalls 2015 and 2016 Sonatas for flying sunroof panels

The Basics: Hyundai is recalling 2015-2016 Hyundai Sonatas and Sonata Hybrids for panoramic sunroofs that could detach while driving. The recall covers a total of 62,811 cars including Sonata Hybrids built from December 8, 2014 to August 18, 2015 and normal Sonatas built from May 28, 2014 to March 18, 2016. The recall only affects cars with panoramic sunroofs. The Problem: Sonatas equipped with the panoramic sunroof have a wind deflector at the front. The anchor that holds the deflector in place is bonded and that bonding can fail. This can lead to the deflector partially detaching, which can interfere with the glass of the sunroof when closing. This interference can result in the glass detaching entirely from the car. Warning signs of this issue are increased noise with the roof open or a sunroof that doesn't fully close. Injuries/Deaths: Hyundai received a complaint of a sunroof detaching, which prompted an internal investigation and this voluntary recall, but no injuries or deaths have been reported. The Fix: Owners of affected cars can bring them to a Hyundai dealer where the vehicle will have new bonding applied to the wind deflector anchor. The repair will be made at no cost to the owner. If you own one: Owners will be notified by Hyundai by mail starting on December 2, and they can also contact Hyundai's customer service to ask about the recall at 1-800-633-5151. Owners can also check their vehicles for recalls by entering their VINs at safercar.gov. Needless to say, don't force the sunroof closed if something doesn't seem right whether you've gotten the notice or not. Better safe than sorry. Related Video: