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IED PassoCorso concept is a student-designed Hyundai we can get behind

Sometimes the best ideas come from fresh eyes, and a group of design students from Istituto Europeo di Design - better known as IED - are out to prove that sentiment with this striking Hyundai PassoCorto concept. This two-seat thesis project of the Master of Arts in Transportation Design program for the Turin, Italy school will be officially unveiled at the 2014 Geneva Motor Show beginning March 4.
The concept is said to be 161 inches long, 74 inches wide and 45.7 inches tall. It rides on a 96.5-inch wheelbase, which makes sense since passo corto means "short wheelbase" in Italian. The engine is tipped to be a mid-mounted, twin-turbo, 1.6-liter four-cylinder pumping out 266 horsepower. Judging by these images, we think the design looks fantastic, with all those sharp lines and creases drawing to a point in the rear. It shows a wonderful balance of being wild enough to draw attention, yet it almost looks realistic enough for the road.
The styling comes from 16 IED students coordinated by Luca Borgogno, lead designer for fabled Italian design house Pininfarina. The students were given a design brief by Hyundai to create a vehicle aimed at young, connected people like them. All of the students submitted a proposal, and two were selected to be merged together in a final look. The entire class contributed to bringing the design to full scale. Scroll down to get the full scoop on the little sports car concept.

Next Hyundai Genesis confirmed for Detroit debut

Edmunds reports the 2015 Hyundai Genesis Sedan will bow at the 2014 Detroit Auto Show next January. As expected, the redesigned luxury four-door will reportedly offer buyers an all-wheel drive option for the first time as well as a more refined interior. The news that the Genesis will show up at Detroit comes courtesy of Brandon Ramirez, senior group manager of product planning with Hyundai Motor America, though the executive stopped short of serving up any more details.
Edmunds points to "other sources" as saying the Genesis will receive a styling update in the same vein as the automaker's other Fluidic Sculpture design products. That may mean we'll see hints of the HCD-14 Genesis Concept in the final product, though the influence is likely to be pretty subtle if the spy shots above are any indication. The new model will also take a stab at improving both the machine's ride and handling as Hyundai continues to attempt to lure buyers away from brands like BMW and Mercedes-Benz.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.