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Hyundai Ioniq hybrid and EV sales begin this month

South Korean automaker Hyundai will start selling its Ioniq hybrid and electric-vehicle variants at some US dealerships by the end of the month. While reports have surfaced saying the Ioniqs may be available as soon as this week, Hyundai spokesman Jim Trainor confirmed to Autoblog that the Ioniq EV and hybrid would arrive at dealers towards the end of February. California will be the primary EV target from launch, naturally. Hyundai got some good news in late December when the US Environmental Protection Agency (EPA) rated the Ioniq Hybrid's combined fuel efficiency at 55 miles per gallon, or three mpg ahead of the standard 2017 Toyota Prius hatchback. Less rosy is the Ioniq EV's single-charge range, which falls well short of the magic 200-mile number reached by Chevrolet's recently-debuted Bolt, checking in at 124 miles. Still, the Ioniq EV trumps the Chevrolet Bolt in terms of miles-per-gallon-equivalent (i.e. electricity used per mile), getting a 136-mpge combined rating versus the Bolt's 119. The Ioniq Plug-in Hybrid (or the "Blue") gets 58 mpg combined and can go as far as 31 miles on electricity alone. That variant may see the light of day as soon as September. The automaker first showed off versions of the four-door sedan at last year's New York Auto Show. Hyundai, which currently sells a hybrid version of the Sonata, is planning to have as many as 14 electrified-powertrain vehicles by 2020. Green-car watchers are hoping the Ioniq EV and hybrids won't be low-volume affairs and will add to the momentum already generated this year by the introduction of the Bolt as well as higher demand for models such as the Ford Fusion Hybrid and Honda Accord Hybrid. Last month, total US green-car sales were up about 27 percent from a year earlier, while plug-in sales surged 74 percent. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Image Credit: Drew Phillips Green Hyundai AutoblogGreen Exclusive Hatchback Electric Hybrid hyundai ioniq hyundai ioniq electric hyundai ioniq plug-in

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.