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2018 Hyundai Sonata First Drive | An infield home run

Baseball's boring. At least that's what anyone thinks who doesn't understand that it's an exciting game of inches. To wit, the same can be said for the crowded midsize family sedan segment. Unlike the all-new Toyota Camry and the upcoming 10th-generation Honda Accord, the Sonata is a refresh of the existing model. Hyundai is still in it, but can it improve sales in a segment being eaten alive by crossovers? At first glance, the most significant change to the new-look Sonata is the front end with a new cascading grille, which is longer and more contoured. This grille will make its way across all models as a major part of Hyundai's new corporate design language. Hyundai claims to be the only car company that manufactures its own steel, and this cascading design is inspired by the flow of molten steel as it's poured. With an elongated front end, new character lines on the hood and front bumper, and slimmer LED headlights, revisions give the entire car a more aggressive appearance and sportier stance. At the rear, moving the license plate from the trunk to the bumper was a good choice. It simplifies the back end, better showcasing the sheetmetal and allowing the trunk lid and redesigned taillights to take center stage. Turbo models will get a twin exhaust, increasing the sporty feel even more. Inside the Sonata, the facelifted center stack features a seven-inch touchscreen monitor (eight-inch on the Limited edition. The audio controls are more streamlined to give the entire unit a less bulky appearance, and a sporty, leather-wrapped three-spoke steering wheel complements other goodies such as leather seats. The biggest change in trim levels comes with the addition of the SEL model, just above the SE and Eco models, which includes even more features for about $1,600. Gone for 2018 is the six-speed transmission from the turbocharged 2.0-liter models, replaced by the all-new eight-speed that adds ratio range at both top and bottom. The power is unchanged at 245 horsepower, but remember that the BMW 330i's 2.0-liter turbo makes 248 hp, so Hyundai's engine is in the ballpark with those from established luxury brands. Even with that power, don't count on racy launches, as there's plenty of lag. Once the turbo is spooled up, the engine has moxie. We drove two trim levels, the Sport and the Limited 2.0T. The ride is plenty comfortable on the refined chassis and updated rear suspension, which includes an increase in trailing-arm thickness to stiffen the suspension.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2016 Hyundai Tucson and Sonata each get TSP+ rating by IIHS

Hyundai is no stranger to building vehicles that get Top Safety Pick+ honors from the Insurance Institute for Highway Safety, but the company is getting two of the awards at once thanks to the latest results from the 2016 Tucson and Sonata. Both models feature a front crash prevention system that's rated highly by the safety agency. The biggest advancement in this round comes for the new Tucson. In the small-overlap front crash, it now earns the IIHS' best score of Good, versus Poor – the lowest – for the previous generation. In the latest test, the crossover shows at most six inches of intrusion into the passenger compartment, compared to 16 inches last time. The airbags work to protect the head, and the sensors indicate a low risk of injury. The Tucson has Good ratings in all the other safety evaluations, too. The 2015 Sonata already did quite well when checked last year, but Hyundai apparently wasn't happy with the sedan's Acceptable result in the small-overlap front crash. According to the IIHS, the automaker adjusted the driver's seatbelt and the front suspension in hopes of a better score. However, even with the tweaks, the 2016 Sonata kept the same result. It scored Good in the other safety categories. The company isn't giving up on acing things, though. "Modifications are planned to take Sonata to 'Good' in the small overlap test," Hyundai spokesperson Jim Trainor said to Autoblog. The IIHS gave the crash prevention tech in both models its top Superior grade. The systems' automatic braking was able to avoid accidents from 12 and 25 miles per hour. The forward collision warning added the last bit needed to give them the maximum six points from the institute. Related Video: Hyundai Tucson and Sonata earn 2015 TOP SAFETY PICK+ awards ARLINGTON, Va. — A redesign for 2016 has taken the Hyundai Tucson from a poor to good rating in the Insurance Institute for Highway Safety's small overlap front crash test. With an available front crash prevention system that earns a superior rating, the small SUV qualifies for the TOP SAFETY PICK+ award. The 2016 Hyundai Sonata also earns a superior front crash prevention rating and a TOP SAFETY PICK+. In the Tucson's small overlap test, the driver's space was maintained well, with maximum intrusion of 6 inches at the parking brake pedal, but no more than 3 inches at other locations. The dummy's movement was well-controlled, and the front and side curtain airbags worked well together to protect the head.