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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Hyundai Veloster N spied hard at work at the Nurburgring

The first vehicle from Hyundai's N performance division, the i30 hatchback, is coming later this year. Sadly, that handsome little five door isn't bound for the US. While the Korean automaker won't confirm what will be coming to America in 2018, we're almost positive that the first model will be the next-gen Veloster. The car is well into development, and we now have some new photos of a shakedown at the Nurburgring. Pure facts are scarce, but based on what we know about the i30 we can make some educated guesses about the Veloster. The car will be powered by a 2.0-liter turbocharged inline-four making either about 250 horsepower or 280 with an optional performance pack. Power will be sent to the front wheels through a six-speed manual, though Hyundai hasn't ruled out a dual-clutch transmission for the future. Look for big wheels with sticky summer rubber to surround beefy Brembo brakes. Although every Veloster we've seen both in photos and in person has been covered with a decent amount of camouflage, we can see the car's basic outline. The car will still feature an asymmetrical door layout, with one on the driver's side and two on the passenger side. The large grille is now shaped like the corporate cascading grille. It's styled like a flat-bottomed version of Superman's "S" logo. While the standard and Turbo models will feature center-exit exhaust tips, the Veloster N pushes the exhaust to the corners of the bumper. Pricing and performance numbers haven't been revealed, but Hyundai is gunning straight for the Volkswagen GTI. In typical Hyundai fashion, it's likely to undercut the competition by a hair or two. Look for prices in the mid $20,000s when the Veloster N arrives next year. Expect a full reveal sometime this fall. Related Video: Featured Gallery 2018 Hyundai Veloster N spy shots Image Credit: Spied Bilde Design/Style Spy Photos Hyundai Hatchback Performance hyundai veloster turbo Hyundai N hyundai veloster n

New Genesis G80 costs $2,650 more than its predecessor

If you're in the market for a Hyundai Genesis, you'd best act fast. The Korean company's new luxury sub-brand, Genesis, just announced pricing for the rebadged G80, kicking the starting figure up across the board while adding a suite of desirable safety and tech features. The base model, with a 3.8-liter V6 and rear-wheel drive, starts at $41,400. All-wheel drive adds $2,500 to that figure, while both V6 models add $2,650 to the price of a Hyundai-badged Genesis sedan. Hyundai justifies the increase with a slew of now-standard equipment from the current car's discontinued Tech Package, including automatic emergency braking, blind-spot monitoring with cross-traffic alert, lane keeping assist, lane departure warning, high-beam assist, and adaptive cruise control. Considering the Tech Package tallied $3,500, this is a net win. You can improve your six-cylinder G80 with a pair of packages. A $4,750 Premium Package adds fog lights, a panoramic sunroof, a 14-speaker Lexicon stereo, a seven-inch color instrument display, vented front seats, and a power sunscreen for the rear window. Genesis essentially carried over the current $3,500 Ultimate Package, which now costs $4,200. It includes matte wood, full-color HUD, 9.2-inch touchscreen infotainment, a 17-speaker Lexicon stereo, and a power trunk lid, along with an upgraded power driver's seat, which used to be part of the Tech Pack. If you're hankering for the V8 model – no longer listed on the Hyundai USA consumer page – you're looking at a $650 bump, from $53,850 to $54,550. There are no option packs for the V8, so all you need to do is pick a color and drive away. Not surprisingly, the G80 undercuts its rivals by a few dollars. BMW will happily sell you a base 5 Series for $51,195. Mercedes offers an E-Class, the E300, at $53,075. Audi and Lexus are slightly more down to earth – an Audi A6 is $47,125 while a base GS is $46,595. So, going with the V6 G80 against its all-four-cylinder-turbo competition will save you, on average, around $8,100. That makes the $8,950 in option packs look awfully attractive. The difference between the G80 V8 and its rivals is smaller, but still significantly stacked in Genesis' favor, mainly because only BMW still offers a V8 in this segment – it's $67,295 ($12,745 more than a base G80 V8). Pricing on the US market 2017 E-Class is only available for the 2.0-liter, turbocharged E300, while neither Lexus nor Audi sell a V8 outside their respective high-performance brands.