2014 Hyundai Equus Signature on 2040-cars

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Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Hyundai files patent for smartphone feature disabler in proximity to steering wheel

Combatting driver distraction continues to be a hot topic in automotive safety, especially when it comes to young motorists. While simply not using a smartphone behind the wheel would fix much of the problem, automakers are trying to work out complicated ways to make people safer. For example, GM is experimenting with head and eye tracking to make sure folks are paying attention to the road. Now, Hyundai might have come up with a technology that offers a very simple fix: disable the phones. The Korean automaker explains the idea in explicit detail in a recently published patent. The tech specifically "limits or disables the use of some of mobile device features which could cause distraction to the user," according to the abstract. Depending on variables like the vehicle's speed, the system determines what smartphone functions are safe to use, including texting or voice calls. Based on a plethora of permutations in the document, these restrictions could only be for the area around the driver's seat or for the whole vehicle. The key to the patent is placing antennas around the vehicle and monitoring for cellular signals. When the system detects them, it can begin selectively deciding what features to allow on the device. The tech isn't a simple on/off switch either, and can possibly detect the time of day or importance of the caller to let messages though. The major downside to all of this is the phone would need to run a specific program or firmware for all of this to work. With such a recently published patent, it might be years before the tech arrives in Hyundai vehicles, if at all. Still, this is an interesting solution. Of course, it would be far simpler if people just put down their phones. You can read the full description of the automaker's concept, here. News Source: Free Patens Online via US Patent and Trademark Office Auto News Hyundai Technology Emerging Technologies Smartphone distracted driving patent cell phone driver distraction