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This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

2017 Hyundai Elantra Sport aims to be the Korean Jetta GLI

We've had a good idea of what the upcoming Elantra Sport would be like thanks to Hyundai's reveal of the Avante Sport, the quicker version of the Elantra's Korean-market twin. Now we know just how similar the two are: essentially identical. The Elantra Sport features a turbocharged 1.6-liter four cylinder engine that anyone familiar with the Veloster Turbo will recognize. Oddly though, at 200 hp and 190 lb-ft of torque, the engine is rated 1 horsepower and 5 lb-ft of torque less than either the turbo Veloster or Avante. The front-wheel drive Elantra Sport can also be ordered with either a 6-speed manual or 7-speed dual clutch transmission. We're happy to report the Elantra Sport and its Avante twin will share a new multi-link rear suspension. This replaces the less sophisticated torsion bar suspension and will hopefully contribute to more agile handling. Hyundai did not announce whether the Avante Sport's optional "extreme package" anti-roll bars, springs and shocks would be available in the States. We certainly hope they will at least be an option. The Avante Sport and Elantra Sport will also share exterior and interior updates. These updates give the fastest Elantra a subtle, classy look. Larger intake vents, a rear diffuser panel, larger wheels and slightly extended ground effects all say sporty without shouting it. The theme continues inside with red stitching on the flat-bottom steering wheel and more aggressive "sport" seats. The Elantra Sport also finds itself in an odd position. Many of the performance cars in its size segment have moved up in power. There are some small sedans that come close to the Elantra Sport's 200 ponies such as the turbocharged Honda Civic, 2.5-liter Mazda3 and the lame-duck 2.4-liter Dodge Dart. But when it comes to enthusiast-oriented small sedans with at least 200 horses, there's only one true option: the Volkswagen Jetta GLI. In fact, the 210-horsepower GLI matches the Elantra Sport quite nicely, as it also features subtle styling and just enough sportiness to feel special. Hyundai has yet to announce pricing, but if it undercuts the German veteran by a significant margin, it could become a bargain choice for the driver who wants some, but not too much, fun. Related Video: Featured Gallery 2017 Hyundai Elantra Sport View 19 Photos Image Credit: Hyundai Hyundai Performance Sedan turbocharged jetta gli

Hyundai, BMW in plant talks with Mexican officials

BMW and Hyundai may be joining the rush for the border that has already seen Nissan, Honda and Mazda begin factory construction in Mexico, while Ford and General Motors have both made significant investments in their Mexican facilities. BMW's interest in Mexico has been apparent for some time, and while we'd heard grumblings about Hyundai's move into Latin America some time ago, the last we heard about it was in 2009.
This new move, reported by Bloomberg, doesn't get specific on which models will be produced south of the Rio Grande, and as neither automakers' spokespeople responded to the business site's request for statements, all we really have to go on are the statements of Mexico's Economy Minister, Ildefonso Guajardo: "I cannot talk for them, but I think that starting 2014 we'll have new announcements. At least for one." Which manufacturer that will be remains anyone's guess, although judging by all the recent scuttlebutt that's been going around, the smart money seems to be on BMW. We'll stay with this one.