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Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]

Enough with the teasers already: Hyundai has officially launched its first dedicated electrified vehicle. The Korean automaker is naturally rolling out the all-new model in its domestic market before sending it our way. But when it does arrive, it will offer a choice of three powertrains with decreasing levels of reliance on fossil fuels. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but it will travel on electric mode at up to 75 miles per hour. Deriving its name from an amalgamation of "ion" and "unique," the new Ioniq bears a shape largely dictated by aerodynamic requirements, helping the Ioniq achieve a drag coefficient of just 0.24, and lending it a similar appearance to the Chevy Volt, Toyota Prius, and Honda Insight. Unlike those vehicles, Hyundai will offer a fully electric version of the Ioniq at some point in the future. For the time being, the manufacturer has only detailed the hybrid version. The powertrain is built around a new 1.6-liter four-cylinder Kappa engine rated at 104 horsepower and 108 pound-feet of torque. It's paired to an electric motor that's good for another 43 hp, giving the system a combined output of 139 hp and as much as 195 lb-ft, transmitting power through a new six-speed dual-clutch transmission with a lithium-ion polymer battery pack, hidden under the flat-folding rear seat to maximize passenger and cargo space, supplying the electric motor. Though the focus here is clearly on efficiency, Hyundai says it has also designed the Ioniq to behave in a sportier fashion than its rivals. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but has disclosed that it will travel on electric mode at speeds of up to 75 miles per hour. To further its range, the automaker fitted an efficient HVAC system, mounted low-rolling resistance tires, and developed a system that predicts energy requirements based on the programmed route and on traffic patterns to optimize charging and required level of gas engine assistance. It also made the vehicle as light as possible, using high-strength steel for the structure and aluminum for non-structural panels. Even the cargo cover is 25 percent lighter than a conventional one, and the construction uses a variety of renewable and recycled materials like (sugar cane and soybean oil) that are both environmentally friendly and lighter.

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

Hyundai Genesis gets stanced by Ark Performance for SEMA

Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
Ark calls the tuner concept the AR550 in reference to taking the Genesis' standard 420 horsepower V8 and boosting it an extra 130 hp with a Rotrex supercharger to bring total output to 550 hp. The mill also benefits from a freer breathing intake and exhaust, new engine management and more.
All of that extra power would be nearly useless without upgrades elsewhere to handle it, and Ark has some big additions to include. The one-off rides on an air suspension system and stiffer front and rear sway bars. To bring things to a halt faster, larger brakes from Brembo replace the standard units.