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South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

Hyundai gullwing door patent blends VW camper, Tesla Model X

Hyundai wants to open your RV to the outdoors with a patented design that combines a gullwing and a sliding door. It could make a camping trip a lot of fun. From an engineering standpoint, the idea is fascinating. The gullwing (above) in Hyundai's patent application drawings runs from the front doors all the way to the rear, and it opens wide enough to expose the second and third rows, plus the cargo area. However, such a huge opening would never work if another vehicle were sitting too close because the gullwing needs so much room. In that case, occupants can use the sliding door (right) like a traditional minivan, which needs a much smaller area to deploy. This is the best of both worlds. According to the Korean automaker's patent application, the camping market is growing, and it believes this idea would appeal to customers. "Camping has evolved from a level of just sleeping outdoors to include a step of taking a rest outdoors, and therefore, camping equipment has also continuously evolved," Hyundai states in the application. In addition to the novel door design, it's interesting that Hyundai specifically imagines this on an RV. In the UK, a company converts Hyundai's i800 van into a camper. Perhaps the Korean automaker sees space to do something new in the segment with this patent. We hope the company shows a vehicle in North America with this door because we want to see the contraption at work in the real world. Related Video:

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad