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Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

201-horsepower Hyundai Ioniq Electric track car is awesome

While we've seen plenty of high-performance electric cars, such as Rimac's supercars and Tesla's powerful sedans and crossovers, we haven't seen many modified electric cars. Or at least electric cars modified for more performance in the traditional sense of the word for more speed and handling prowess. Engineers at Hyundai are finally giving us a peak at the future of tuning and hot rodding with their upgraded 2017 Hyundai Ioniq Electric that's competing in the Optima Ultimate Street Car series this year. It's visually much more striking than the average Ioniq thanks in part to a bold color scheme, but also bolt-on fender flares and Volk TE37SL wheels wrapped in fat 275-mm width tires. More important, there are major changes under the skin. The standard Ioniq Electric's 118-horsepower, 218 pound-foot motor has been swapped out for the new Kona Electric's motor, which makes 201 horsepower and 291 pound-feet of torque. Though that's less power than the Veloster N that's also been racing this year, it's more torque than the same hot hatch. Power still goes to the front wheels, but now there's a limited-slip differential up front to prevent the inside wheel roasting its tire in corners. Interestingly, the only suspension change mentioned is firmer lowering springs, so presumably it still uses the torsion-beam rear suspension layout of the regular Ioniq Electric. Beefy six-piston Wilwood brakes up front and four-piston units in the rear help the car come to a stop much more quickly. The cooling systems for the electronics and battery pack have been upgraded, too. It all sounds like a blast to drive. As to why Hyundai built this, the company is using it for research and development purposes. Perhaps this will aid in developing an electric N model. It's also looking to build on its 2017 season when Hyundai was the only brand with a car in the Ultimate Street Car series GTE electric vehicle class. The modifications will certainly be useful this season, since a competitor has been to a few events with a Tesla Model X P100D. The overall standings show that the hopped-up Hyundai is second in total points, which will likely narrow after the Hyundai heads to its third event at Autoclub Speedway this weekend. The two cars have not been at the same events this year, but both appear to qualify for the final invitational event that takes place in Las Vegas following the SEMA show.

Hyundai preps an off-road shredder for SEMA

Hyundai is teaming with Rockstar Performance Garage to bring a nitrous-powered Santa Fe to the SEMA Show later this month. It will share space with the Hyundai's collaboration with tuner Bisimoto, which spawned a wicked 1,040-horsepower rear-wheel drive Santa Fe. Where the Bisimoto concept was all about on-road performance, this new Santa Fe was built to handle the trails. It starts with the basic, 3.3-liter V6 Hyundai Santa Fe. Rockstar then thoroughly re-worked the crossover, adding an AEM cold air intake, Mishimoto cooling system, and a nitrous-oxide injection system. Big R1 six-piston front and four-piston rear brakes were also fitted along with King coilovers up front and shocks in the rear. Much of the rest of the suspension is custom, including tie-rods and control arms. Rockstar also added 17-inch KMC XD 301 Turbine bead-lock wheels wrapped in Mickey Thompson Baja Claw 35-inch off-road tires. The engine exhales through a custom Magnaflow exhaust. The Santa Fe also gets bespoke bumpers and rock-sliders. A Warn winch, Bulldog LED lighting, and a roof rack add style and function to the exterior. Inside, passengers get new leather pieces and a Kicker audio system. Related Video: