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Hyundai readying Juke rival with 'edgy, dynamic styling' for 2017

Love it or hate it, the Nissan Juke has drawn attention to itself and to its maker. Little wonder, then, that Hyundai wants to follow a similar formula.
According to our compatriots over at Edmunds, Hyundai has a whole raft of new products in the works - as you'd expect from the world's fourth-largest automaker - including replacements for the current Tucson and Elantra sometime next year, but also a subcompact crossover to target the Juke, not to mention tiny softroading rivals like the forthcoming Chevrolet Trax. Details at this point are few and far between, but it appears Hyundai is committed to making it as zany as the Nissan it will target. The Korean automaker revealed the Curb concept (pictured above) along similar lines at the 2011 Detroit Auto Show.
Hyundai Motor America CEO Dave Zuchowski tells Edmunds not to expect a mini Tuscon, but to "Think of maybe something that looks like a Juke or something that has edgy, dynamic styling." Considering how off-the-map Hyundai went with the Veloster and its unconventional array of doors, we know the Korean automaker can think outside the box for this Gen-Y crossover. Whether the edge tiny CUV market has space for more than the Juke, however, is another matter. One way or another, look for the tiny Korean crossover to arrive sometime in 2017.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Does this Hyundai Intrado concept preview the next Tucson?

The second generation of Hyundai's Fluidic Sculpture design language has arrived a bit early, thanks to these leaked images of the Korean automaker's Intrado Concept. Set to make its big debut at next month's Geneva Motor Show, the three-door crossover is based on a next-generation version of the hydrogen powertrain used in Europe's ix35 Fuel Cell (that'd be a hydrogen Tucson, for anyone who's wondering).
We can see some 2015 Genesis Sedan in the grille, but the sharp, narrow LED headlights are something different. The c-shaped LED taillights also look good, although we're less sure about the odd fairings around the wheel wells. Overall, it's not a terrible design in our minds, but it probably won't be the pretties vehicle to debut in Geneva.
But instead of focusing on the design, let's talk about what impact the Intrado may have on Hyundai. Aside from the hydrogen powertrain, it seems as if the Intrado's design is too conservative to be a pure concept. Instead, and as you may have guessed from our headline, we're thinking this could be a preview of the next-generation Tucson. Considering the Tucson and its cousin the ix35 are the oldest vehicles in Hyundai's lineup (not counting the Sonata, which is getting replaced at the New York show) and it's a vehicle sold worldwide, previewing its replacement on a stage as big as Geneva doesn't strike us as a bad idea.