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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai shows Walking Dead Veloster Zombie Survival Machine at Comic-Con

The Walking Dead, the hit zombie apocalypse show on AMC, has enjoyed a marketing tie-in with Hyundai for two seasons now. If you've watched the show, you'd no doubt seen Rick Grimes, his sociopath-in-training son Carl and emerging hero Glenn Rhee avoiding the dead behind the wheel of a light-green Hyundai Tucson. That relationship expanded beyond the show when Hyundai brought an Elantra Coupe-based Zombie Survival Machine to last year's San Diego Comic-Con.
For this year's Comic-Con, the new Zombie Survival Machine is just a touch faster, funkier and deadlier. Based on a Hyundai Veloster Turbo and built by Galpin Auto Sports to decapitate as many Walkers as possible, this four-door hatch has been heavily modified. The headlights, taillights and windows are all protected with a combination of wrought iron and chainlink fencing. There's also plenty of armor on the body panels.
Passive zombie killing features abound, like the "horde plow" on the front bumper and sawblade grille. But by and large, the majority of the Veloster Turbo Zombie Survival Machine's offensive power comes from a combination of firearms and chainsaws. A .50-caliber machine gun is mounted on the roof, along with a pair of assault rifles on the hood. Each door features blades along the base and a machine gun. Melee weapons can be found in the back, including a spiked baseball bat or katana.

2014 Hyundai Tucson gets DI engines, styling tweaks, priced from $21,450*

Despite being overhauled for the 2010 model year, not much attention has been paid to the Hyundai Tucson crossover in recent times. But when its overseas twin, the ix35, received modest updates at this year's Geneva Motor Show, we knew it'd only be a matter of time before the US-spec model was blessed with similar tweaks. So, without further ado, meet the ever-so-slightly enhanced 2014 Tucson.
The most significant mid-cycle change is found under the Tucson's hood, where two new direct-injected four-cylinder powerplants are found. On the base end, there's a brand new 2.0-liter "Nu" inline-four, good for 164 horsepower and 151 pound-feet of torque. These numbers represent a loss of one measly horsepower, but five more foot-pounds of torque. Nothing significant here, and fuel economy is only slightly better - 23/29 miles per gallon city/highway versus the 22/29 rating of the 2013 model. Uplevel Tucson models use a revamped 2.4-liter engine, also featuring direct injection, which produces 182 hp and 177 lb-ft of torque - gains of six hp and nine lb-ft, respectively. That said, fuel economy for the front-wheel-drive, automatic transmission model has actually suffered some - 2013's rating of 21/30/25 mpg (city/highway/combined) has fallen slightly to 21/28/24. Both front- and all-wheel drive are available on all trim levels.
As far as visual enhancements go, the 2014 Tucson now uses projector-beam halogen headlamps up front and LED taillamps out back, and redesigned 17- and 18-inch alloy wheels are fitted, depending on trim level. Inside, two new cabin colors are available - beige and brown - the navigation system has been enhanced with a choice of two touchscreen interfaces, and there are now two-stage reclining rear seats.