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Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

Hyundai deferring car payments for furloughed federal workers

Since the US government shut down early this morning, more than 800,000 federal employees could be furloughed without pay until a deal is reached to start the government back up. To help affected employees cope with the temporary layoffs, Hyundai is expanding its Assurance program to defer all of their auto loan or lease payments until they're called back to work.
"We recognize the impact on family budgets that the furlough will drive," says John Krafcik, president and CEO of Hyundai Motor America. The automaker also says it will allow furloughed employees to buy new cars during October with help from a 90-day payment deferral.
We're sure Hyundai's act of goodwill relieves some of the stress that furloughed Hyundai owners and their families are experiencing. Check out the press release below.

Next Hyundai Santa Fe carries Kona cues

Last week we showed you Hyundai's newest and smallest crossover, the Kona. This week, we bring you the newest version of Hyundai's largest crossover, the Santa Fe, albeit beneath much camouflage. There's a bigger connection between these two vehicles than just timing and size contrast, though. They appear to share some styling cues. We can see through the vinyl draperies on the nose and tell that it has an aggressive version of the Hyundai cascading grille, much like the Kona. It also has the slender top headlight element combined with larger, separate elements lower in the fascia, again like the little crossover. The camouflage also fits closely enough to the body to reveal that the main grille will be flanked by large vents that encompass the lower headlamps. We also see some Recaro racing seats through the windshield, but we doubt those will make production. Prove us wrong, Hyundai! Moving to the sides and tail, there are fewer details to discern. The size looks similar to the current model, and the roofline and window lines also look similar. The rear taillights do look slimmer than those on the present Santa Fe. As for when we may see this updated Santa Fe, we wouldn't expect a reveal until next spring at the earliest, possibly next fall, as a 2019 model. The reason for this is primarily the fact that the current Santa Fe was just refreshed for 2017, so Hyundai will likely give that update a little bit of breathing room. Related Video: Featured Gallery 2019 Hyundai Santa Fe Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Hyundai Crossover Economy Cars hyundai santa fe