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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Autoblog Subcompact Crossover Comparison | Honda HR-V, Hyundai Kona, Jeep Renegade, Kia Soul

LAKE LEELANAU, Mich. — Consumers, and consequently automakers, are increasingly moving away from sedans and into crossovers as drivers seek more space and utility on roads heavily populated by larger and taller vehicles. While the various crossover segments are dominated by bigger, more expensive, family-oriented vehicles, those at the very bottom of the size and price ladder are a little different. The diverse selection of subcompact crossovers are targeting an equally diverse selection of buyers who need something sized to fit into their urban and suburban driving lives — not to mention their budgets. Some sort of active, outdoorsy lifestyle is almost always intended. Enough of these small crossovers have popped up that we thought it high time to pick some popular competitors — the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul — and pit them against one another in a four-way comparison test. We tried to spec them out as closely as we could in terms of price, with the Jeep standing out as the sole outlier with a price over $30,000. Following in the footsteps of our midsize pickup comparison test, we drove up to Michigan's pinky, where weÂ’d eat, sleep, and breathe these four crossovers to figure out which came out on top based on our 100-point ranking of objective and subjective metrics. Autoblog Subcompact Crossover Comparison View 36 Photos Certainly, there are more choices available than this four (a Subaru Crosstrek in particular was not available at the time of our test), but we think the HR-V, Kona, Renegade and Soul are a representatively diverse collection of popular choices. Without further ado, here are the results of our test, starting with fourth place. Related: Autoblog's Midsize Pickup Truck Comparison Test Fourth place: 2019 Honda HR-V AWD Touring – 72.2 points The Honda HR-V is the second oldest vehicle in this comparative set behind the Jeep Renegade. We first tested it in April 2015. More so than its Jeep counterpart, the Honda feels its age. ItÂ’s dated inside and out, the infotainment tech is in dire need of an update (yes, even though it was actually recently updated), and the CVT feels at least a generation behind most others currently available. And that powertrain is the biggest issue that held the HR-V back from a better score in our comparison. Of the four vehicles, it has the least power, which makes the CVT even more of a nuisance.

Hyundai Tucson 'The Walking Dead' special edition is real and wants braaaiiinnnnss

Hyundai's association with The Walking Dead is, for a lot of fans, limited to the spearmint-green Tucson that Rick, Darryl, Maggie and Herschel drive around on AMC's hit show. But the tie-up with the series extends beyond that, going right into the graphic novels that inspired the TV show.
In celebration of 10 years of Robert Kirkman's series of comics, Hyundai has built special edition Tucson that, unlike its previous zombie survival cars, is going to see production. "The Walking Dead" Special Edition Tucson uses the same 2.4-liter engine found in the standard CUV, with 182 horsepower and 177 pound-feet of torque. In fact, this car is largely similar to your everyday Tucson, at least in terms of equipment.
It does add a few things which might be handy in the event of a zombie apocalypse, though. A Zombie Survival Kit, which Hyundai describes as a "Walking Dead 72-hour survivalist's backpack, a necessary item for any zombie 'prepper,'" is included, as are body decals for all four of the comic book's factions and a special splash screen on the navigation system. The exterior is finished in Ash Black and sports red accents, along with special edition badges. A cross-railed roof rack and mudguards round out the interior enhancements.