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2016 Hyundai Tucson comes to Geneva with long-awaited redesign

As one of the oldest vehicles in Hyundai's lineup, it was only a matter of time before the compact Tucson was given a redesign. Now, at the 2015 Geneva Motor Show, we're getting a first-person look at the next-generation model as it prepares to do battle in an increasingly important market. While the last-generation Tucson was an ambassador of Hyundai's early "fluidic sculpture" design language, this new model shares the sharper, more aggressive lines of last year's Intrado Concept. A hexagonal grille is front and center, while the large headlights bleed into the front fenders. As we covered in our original post, the broad, flat hood is reminiscent of the Santa Fe, while the tail looks to the Genesis for its taillight design. Ample attention has also been paid to the cabin, although admittedly, the last Tucson's interior aged rather well. The Geneva show car features handsome red leather seats that contrast nicely with the black dash and silver accents. The cabin layout itself, meanwhile, isn't unlike what's found on the new Sonata; it's clean, logical and easy to figure out. Take a look at our full gallery of live images from the car's Geneva Motor Show Debut. THE ALL-NEW TUCSON 17/02/15 All-New Tucson represents significant step forward for Hyundai New model follows one million Hyundai SUV sales in Europe, over 116,600 in the UK Bold and athletic exterior creates unique appearance Refined interior combines elegance with ergonomics and generous cabin space Convenience and connectivity features tailored to customer needs including New Navigation with TomTom Live services and seven-year free subscription Comprehensive active and passive safety technologies Wide choice of engines; power range from 115 PS to 184 PS All models for Europe to be built in Europe High Wycombe, 17 February 2015 – With its worldwide public debut just weeks away at the 2015 Geneva Motor Show, the All-New Hyundai Tucson is set to redefine the Hyundai brand's C-SUV offering – featuring the highest levels of design, quality and technology which are poised to lead the segment. "The All-New Tucson is a bold new car that represents another leap forward for Hyundai," commented Tony Whitehorn, President & CEO, Hyundai Motor UK.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hyundai, Kia, Genesis and Subaru clean up in IIHS 2018 safety ratings

Hyundai, its partner Kia and its Genesis division are the big winners in the latest vehicle safety ratings from the Insurance Institute for Highway Safety, accounting for six of the 15 models that earned the Top Safety Pick+ awards for 2018. Subaru was right behind with four, Mercedes-Benz had two, and Toyota, BMW and Ford each had one. Another 47 vehicles earned the Top Safety Pick designation, where Toyota had 10 vehicle models, with Hyundai recognized for nine models. All but one of the seven vehicles in Subaru's lineup, the BRZ, qualified for one of the awards. IIHS strengthened the criteria for the Top Safety Pick+ award for 2018 to require headlights to earn a "good" rating — an "acceptable" rating was previously enough to notch the "plus" award — and good or acceptable passenger-side protection in the small overlap front crash, which replicates a crash involving just the front corner of a vehicle. It also required vehicles to have acceptable or good headlights for the first time to earn a Top Safety Pick award. Most of winners for both awards qualified on the basis of optional upgrades. IIHS in October began evaluating the passenger side of vehicles in its small overlap front crash test after it said it became clear that automakers were neglecting that side of the vehicle as they focused on improving driver-side protections. IIHS first began conducting driver-side small overlap crashes in 2012. It began measuring both how well low and high beams illuminated the road and the amount of glare they produce for oncoming vehicles as part of its ratings in 2016. The Top Safety Pick+ winners are listed below. The list doesn't include any minivans, pickups or minicars, which don't appear on either list of awardees. Small cars Kia Forte Kia Soul Subaru Impreza (sedan and wagon) Subaru WRX Midsize cars Subaru Legacy Subaru Outback Toyota Camry Large luxury cars BMW 5 series Genesis G80 Genesis G90 Lincoln Continental Mercedes-Benz E-Class sedan Midsize SUVs Hyundai Santa Fe Hyundai Santa Fe Sport Midsize luxury SUV Mercedes-Benz GLC The full list of Top Safety Pick winners is available here.Related Video: Image Credit: IIHS BMW Genesis Hyundai Kia Lincoln Subaru Toyota Safety Crossover SUV Wagon Sedan crash test