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Hyundai Santa Cruz could get green light this year

The market for smaller trucks is gaining steam in the United States with introductions like the Chevrolet Colorado, GMC Canyon, and the forthcoming, updated Toyota Tacoma. After the enthusiastic reaction to the Hyundai HCD-15 Santa Cruz concept at 2015 Detroit Auto Show, that pickup is looking increasingly likely to see production, as well. "There is a very high probability we get the approval of the truck soon," Hyundai Motor America CEO Dave Zuchowski said to the TheDetroitBureau.com. Customer surveys have shown the possible pickup to be quite popular around the country, except among Texans, according to Zuchowski. However, the final sign-off still needs to come from corporate headquarters in South Korea. The production Santa Cruz might be very different from the vehicle on the stand in Detroit. The concept was just there to gauge reactions, and the company hadn't even decided on a platform at that time. The slide-out bed extension was thought to be possible in the real world, but there were reportedly still other hurdles to overcome. The unibody pickup isn't the only project Hyundai is developing for North America. The automaker also wants to step into the expanding compact crossover market with an entry specifically designed for this market. "This is a growth segment," Zuchowski told TheDetroitBureau.com. "We want a piece of it." While neither of these new models are fully approved yet, it certainly looks like Hyundai intends to be a bigger player in the truck and crossover world in the coming years. Related Video:

Hyundai bets big on crossovers sporting diesel, electric, hydrogen powertrains by 2020

Hyundai announced a very aggressive crossover strategy for the next couple of years, with a total of eight vehicles launched between now and 2020. One of those is the already revealed sub-compact Hyundai Kona. The other seven crossovers range in size and fuel types, and Miles Johnson at Hyundai confirmed to us that all of them will be coming to the U.S. The first to launch is the aforementioned Kona, coming in early 2018. Also coming early that year is an unnamed hydrogen fuel cell vehicle. This hydrogen crossover will likely be sized and styled similarly to the FE Fuel Cell Concept shown at this year's Geneva show. A previous report about the production version stated that it would have a range of about 360 miles. Later that year will be two unnamed crossovers without any indication of size. They will also be joined by an electric crossover. In 2019, Hyundai has three crossovers planned for release. Early in the year will be a diesel-powered crossover. Hyundai gives no indication of what segment it would compete in, but so far we've only seen diesels in compact crossovers such as the Chevy Equinox diesel and upcoming Mazda CX-5 diesel. Mid-year will welcome a midsize crossover, and the year will be capped off with an A-segment crossover. Johnson also confirmed that this A-segment crossover will be smaller than the Kona. It could be an outright replacement for the Hyundai Accent hatchback, which did not return to the U.S. with the new sedan. Though we don't have much information regarding the unnamed and unspecified crossovers in the plan, Johnson did confirm that some of the crossovers in this rollout will include redesigned versions of existing offerings. This may include a new Santa Fe and Santa Fe Sport, or whatever the Santa Fe Sport will become. The company has previously stated that the Santa Fe Sport will be resized and probably renamed, and the regular Santa Fe would be larger the next time around. These changes would also make room for another small to midsize crossover. Related Video: Image Credit: Hyundai Green Hyundai Crossover SUV Diesel Vehicles Economy Cars Electric Future Vehicles Hydrogen Cars hyundai kona

Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.