2014 Hyundai Elantra Sport on 2040-cars

Auto blog

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

2015 Hyundai Tuscon Fuel Cell will lease for $499/month, comes with free hydrogen

If nothing else, Hyundai wants to make it as easy as pie for you to check out its upcoming hydrogen-powered 2015 Tucson Fuel Cell vehicle. Given that the Korean automaker will be the first to offer a mass-produced fuel cell vehicle in the US (sorry, Honda, the FCX Clarity just doesn't cut it for this category) and that the hydrogen-powered Tuscon is coming next spring, there's no time like the present to lower hurdles.
Here's how Hyundai is trying to remove your worries. First, if you want to have an extended test drive, you can go rent a fuel cell Tuscon at participating Enterprise locations, starting next spring. Nothing was said about buying one of these SUVs outright, but after putting $2,999 down, you will be able to lease the H2 Tuscon for $499 a month for 36 months, and that includes "unlimited free hydrogen refueling" and a hydrogen version of the "At Your Service Valet Maintenance." Since there are only ten public hydrogen refueling stations in the US, and nine of them are in California, it makes sense that the Tuscon will be available only in the Golden State, specifically at just four dealerships. Hyundai said in a statement that, "Availability of the Tucson Fuel Cell will expand to other regions of the country consistent with the accelerating deployment of hydrogen refueling stations." In other words, don't hold your breath.
Speaking at the unveiling, Hyundai Motor America CEO John Krafcik praised the hydrogen work that Honda and Toyota are doing here at the show and said, "We think fuel cell technology will increase the adoption rate of zero-emission vehicles, and we'll all share the environmental benefits." In the Tuscon, that means an estimated 300-mile range and a refill time of under 10 minutes along with the instant torque of an electric motor. We'll be most interested to see how that plays out in the marketplace. Feel free to read more in the press release below.

A brief taste of Korea's latest dish | 2018 Hyundai Kona

Disclaimer: We were limited to a short 10-minute drive at Hyundai's research and development facility in Namyang, about a 90-minute drive from the South Korean Capital of Seoul. The closed loop didn't provide much in the way of road variation, and we reached a blistering top speed of 45 mph with all of three opportunities to use the brakes. The Kona we drove was a Korean-spec model. Suspension and steering tuning will be adjusted for the US, though we couldn't get a clear answer on what sort of changes that entails. Expect the US model to be a bit softer than what the Koreans and the Europeans will see, though we'll have to wait until a full first drive to be sure. Hyundai has been on a roll lately, releasing a series of solid if not exactly groundbreaking products, though until now they company was missing an entry into the ever-burgeoning B-segment crossover. For several years, compacts like the Honda HR-V and Mazda CX-3 have ruled the class, but Hyundai is going all-in on crossovers, with several new models on the horizon. The first one out of the gate is the Kona. In the next few years, we'll see a model that slots below the Kona and a large SUV that will sit above the Santa Fe. We got our first look at the new model at Hyundai's new Motorstudio, a place that's half interactive museum and half high-end conference space. The Kona's styling, a mix of original and derivative design elements, is sure to be divisive. The most standout feature is the plastic cladding that comes in either black or grey, depending on the body color. Hyundai is calling it armor. We just hope it's affordable to replace. The front wears Hyundai's cascading grille, an element that's making it's way across the automaker's lineup. It's flanked by what Hyundai is calling is calling composite headlights. It's a split design that places the slit-like turn signals above and separate from the actual headlights. It looks very similar to the current Jeep Cherokee, odd considering the controversy that model caused a few years ago. There's also a bit of Nissan Juke in there, though substantially toned down. You best get used to it, though, as design chief Luc Donckerwolke says it's the new face of the brand. Expect to see some variation making its way across the automaker's lineup. Not so with the rest of the Kona, as Donckerwolke said each model will get unique elements only found on that particular car. For the Kona, it's the armor.