2014 Hyundai Elantra Sport on 2040-cars

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Hyundai sales tank due to weak sales in China, Russia

Hyundai Motor's global volume dipped 13 percent in January to 338,035 deliveries. The drop is the automaker's first worldwide decline since July 2015, according to Bloomberg. The current slump of the once-booming Chinese market is especially hurting Hyundai's global volume, and a downturn in Russia also isn't helping the company's situation. Sales are down 1.1 percent in South Korea and 14 percent outside of the automaker's home market, according to Bloomberg. Hyundai expects the difficult situation to last much of the year. While Hyundai had a hard month internationally, the automaker's US division just reported its best January volume ever. The company delivered 45,011 vehicles, which was up one percent over 2015. The strong performance came in part from a 72-percent jump in Tucson volume and a 55-percent improvement for the Veloster. The company forecasts a strong year here in the States thanks to the introduction of the 2017 Elantra and an upcoming refresh for the Santa Fe. Hyundai already has a plan to build strength in the US and rebound elsewhere. For example, the company wants to capitalize on American's hunger for utility vehicles by adding capacity to build more of the Santa Fe Sport. It also intends to launch a B-segment CUV to challenge models like the Jeep Renegade, and the Genesis luxury sub-brand would eventually get an SUV, too. A cost-cutting strategy should help offset the downturn outside of this market. Related Video:

2019 Subaru Ascent, 2019 Hyundai Santa Fe earn highest IIHS safety ratings

Two important crossovers introduced this year, the 2019 Hyundai Santa Fe and 2019 Subaru Ascent, have finally been crash tested by the IIHS, with both receiving a Top Safety Pick+ rating. Both crossovers earned the highest score of "Good" in every crash test, including the tricky passenger small overlap frontal test. Each comes with forward collision prevention technology that adequately warns the driver, and can bring the car to a complete stop before hitting an object at speeds up to 25 mph. View 72 Photos One of the other key tests to merit the Top Safety Pick+ award is headlight performance. In this case, each gets a "Good" rating to earn the award, but there's a caveat. Only high-end versions of each vehicle have highly rated lights. On the Subaru Ascent, the "Good" headlights are LED units on the Limited and Touring trims, and the Hyundai's are LED units that come with the Limited and Ultimate trims. The lower trim levels of both vehicles come with halogen headlights. The Ascent's halogens were rated "Poor" for not providing enough illumination while also causing glare for oncoming drivers, while the Santa Fe's lights were rated "Marginal," the next highest rating from bottom, for simply not illuminating enough, but they didn't cause glare. View 65 Photos While this doesn't apply to a Top Safety Pick+ rating, the Subaru Ascent has one additional commendation. The IIHS also evaluates how easy it is to access LATCH anchors for mounting child seats in a car, as well as how many there are. In this case, the three-row, family-friendly Subaru received the "Good" rating and a "+" for having extra anchors for more placement flexibility. The two-row Santa Fe just received an "Acceptable" rating in this regard, the second highest rating from IIHS. Related Video:

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.