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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

2019 Hyundai Veloster Turbo caught uncovered at video shoot

Here's the fully revealed Hyundai Veloster Turbo, and it appears to be moving pretty quickly based on the blur in the photos. That's understandable because our spy photographer got these shots during a video shoot of the Hyundai's latest hatchback in which it was probably being driven aggressively for good footage. Despite the blur, we can tell quite a bit from the images. First off, we know it's a Turbo model because of its large, round, center exhaust tips. We can also see that the Veloster is hopping on the contrast roof bandwagon, but at least to this editor's eye, the design seems well-suited to the paint scheme. The roof line itself also looks as though it drops down more drastically than the previous model. The rear window is notably wider than the old model, and the slimmer, wider taillights are flush with the glass. We're focusing more on the tail since we already got a good look at the front of the Veloster when Hyundai released official images of the car in snazzy multi-colored camouflage. The car's frown does look more pronounced in a single color, though. It seems the Turbo version also gets a small additional intake inlet in the bottom of the front bumper compared with the normal version. We expect to see the fully uncovered car in person at the 2018 Detroit Auto Show. It will likely appear alongside the less-powerful version. There's also an N version in the works, but it's possible Hyundai won't reveal that until later in the year. Related Video:

Hyundai i30 N gets gnarly new 'N Option' in Paris

Hyundai came to the Paris Motor Show with a new "N Option" show car. It's based off the Hyundai i30 N, and is designed to give us a glimpse of what Hyundai's N division will look like in the future. While this car doesn't feature any powertrain modifications beyond its stock boosted 2.0-liter and six-speed manual transmission, Hyundai has thrown a book's worth of parts at it to make the i30 N look as racy as can be. It has a carbon fiber hood with air vents, carbon fiber rear wing, unique quad mufflers and rear valance design, lightweight 20-inch wheels and some super-grippy rubber. Hyundai used a special matte paint for this show car as well, with red accents sporadically placed throughout the car — we're definitely fans of that mean-looking snout. The interior gets lightweight N bucket seats in Alcantara. Hyundai covered the entire dash and steering wheel in the stuff too. The carbon fiber doesn't stop on the exterior, either; it appears on the dash, air vents, door handles and steering wheel. It has what appears to be a really cool-looking shift knob specially made for this car too. This hatchback takes the i30 N and turns it up to 11 in every way. We love it. Hyundai says it's launching this new N Option in the "near future," but it's not guaranteed to be exactly like this. We're guessing Hyundai is using it as a feeler to see exactly what it'll come to market with. Of course, the U.S. doesn't get the i30 N, but the Veloster N is coming. It wouldn't be difficult to imagine Hyundai giving the same treatment to its odd-numbered-door cousin. Featured video: