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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

2019 Hyundai Nexo First Drive Review | Promise for fuel cells

According to the Kardashev scale of measuring advanced civilizations, a Type I civilization is able to harness all the power available on its home planet, including solar, wind and geothermal. A Type II civilization harnesses all the power generated by its sun. A Type III civilization harnesses all the energy of its home galaxy. Humanity, as physicist Michio Kaku is fond of saying, is a Type 0: We derive all our energy from burning dead plants and animals. And humanity being what it is, we still prefer crossovers by a vast margin. Fine, says Hyundai. We'll give you what you want, but we're going to nudge you toward Type I in the process. For 2019, the Korean automaker is launching a double-pronged attack on the internal-combustion engine with a pair of crossovers — a pure-electric version of the Kona and the hydrogen-powered Nexo. Hyundai is taking this approach because it believes electric and hydrogen fuel cell vehicles actually serve two different purposes. According to Dr. BoKi Hong of the company's fuel cell R&D division, the future won't see a one-solution-fits-all revolution in post-internal-combustion-engine (ICE) propulsion. Smaller vehicles — cars, motorcycles, Bird scooters — will be able to run solely on electricity, but Dr. Hong says that larger vehicles — cargo trucks, buses — will be powered by hydrogen fuel cells. The reason? Scalability. The larger the vehicle, the less sense it makes to equip it with a battery pack. Weight, cost and refueling time all increase along with the size of the conveyance. The longer the distance they have to travel — think cargo haulers or cross-country buses — the less sense it makes to use a battery electric vehicle (BEV). Hydrogen, on the other hand, offers a much more efficient way of storing and transporting energy. A fuel cell drivetrain can be scaled up to fit larger vehicles, but it doesn't require the same proportion of material as a battery. Plus, filling up your hydrogen tanks is as quick as a gasoline top-off, an advantage for long-distance haulers. Hyundai believes there's room for fuel cell vehicle (FCV) passenger cars as well, and the Nexo is Hyundai's latest take on a hydrogen car. Its first was introduced in 2000, based on a Santa Fe. That was followed in 2013 by a Tucson-based FCV. Unlike those, the Nexo arrives on an all-new platform not shared with an existing ICE-powered car. As it did with the Kona EV, Hyundai is offering a crossover in a segment where one doesn't really exist.

Hyundai developed an airbag for panoramic sunroofs

We've reached a point where you can be in a car crash from just about any angle, and find yourself with a face full of airbag. But there's yet one more airbag frontier that Hyundai and its parts supplier company Hyundai Mobis are pioneering: the sunroof airbag. More specifically, the companies have developed an airbag to protect occupants in cars equipped with panoramic sunroofs. Hyundai explains in a press release that there was concern passengers' heads and limbs could end up going through the big glass opening in a rollover, leading to serious injury. The resulting airbag design aims to prevent that by deploying when a rollover is detected to contain occupants' bodies. It inflates from the back of the sunroof toward the front in 0.08 seconds and will go off regardless of whether the sunroof is open or closed. Hyundai, which together with Kia and Genesis had six of the 15 recent IIHS Top Safety Pick+ vehicles, claims the airbag reduced life-threatening injuries to minor ones during testing. It also noted that the company has 11 patents on the technology. No mention of when these airbags would appear in production vehicles was made. We would imagine that whenever Hyundai starts offering the feature, it will show up first on high-end vehicles such as Genesis luxury cars. Related Video: