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Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

Hyundai Vision G Coupe Concept debuts ahead of Pebble Beach

This is the Hyundai HCD-16 Vision G Coupe Concept, and it previews the automaker's future upmarket offerings. At an intimate gathering at the Los Angeles County Museum of Art, Hyundai offered us an early sneak peek of its Pebble Beach Concours d'Elegance concept car, one that takes a deliberately scaled-back approach to premium, luxurious design. Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style. The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance. At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option? The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center.

2017 Hyundai Elantra Sport aims to be the Korean Jetta GLI

We've had a good idea of what the upcoming Elantra Sport would be like thanks to Hyundai's reveal of the Avante Sport, the quicker version of the Elantra's Korean-market twin. Now we know just how similar the two are: essentially identical. The Elantra Sport features a turbocharged 1.6-liter four cylinder engine that anyone familiar with the Veloster Turbo will recognize. Oddly though, at 200 hp and 190 lb-ft of torque, the engine is rated 1 horsepower and 5 lb-ft of torque less than either the turbo Veloster or Avante. The front-wheel drive Elantra Sport can also be ordered with either a 6-speed manual or 7-speed dual clutch transmission. We're happy to report the Elantra Sport and its Avante twin will share a new multi-link rear suspension. This replaces the less sophisticated torsion bar suspension and will hopefully contribute to more agile handling. Hyundai did not announce whether the Avante Sport's optional "extreme package" anti-roll bars, springs and shocks would be available in the States. We certainly hope they will at least be an option. The Avante Sport and Elantra Sport will also share exterior and interior updates. These updates give the fastest Elantra a subtle, classy look. Larger intake vents, a rear diffuser panel, larger wheels and slightly extended ground effects all say sporty without shouting it. The theme continues inside with red stitching on the flat-bottom steering wheel and more aggressive "sport" seats. The Elantra Sport also finds itself in an odd position. Many of the performance cars in its size segment have moved up in power. There are some small sedans that come close to the Elantra Sport's 200 ponies such as the turbocharged Honda Civic, 2.5-liter Mazda3 and the lame-duck 2.4-liter Dodge Dart. But when it comes to enthusiast-oriented small sedans with at least 200 horses, there's only one true option: the Volkswagen Jetta GLI. In fact, the 210-horsepower GLI matches the Elantra Sport quite nicely, as it also features subtle styling and just enough sportiness to feel special. Hyundai has yet to announce pricing, but if it undercuts the German veteran by a significant margin, it could become a bargain choice for the driver who wants some, but not too much, fun. Related Video: Featured Gallery 2017 Hyundai Elantra Sport View 19 Photos Image Credit: Hyundai Hyundai Performance Sedan turbocharged jetta gli