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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

The Hyundai Solus is a 500-hp Genesis Coupe for SEMA

Hyundai is working on a SEMA Show car again with its old pals at ARK Performance. This time the project is a wide-body Genesis Coupe dubbed the Solus, a performance concept theoretically aimed at the BMW M4 and Lexus RC F. The white paint is subtle for SEMA, but ARK Performance built new parts for practically the entire body. The bumper gets larger intakes and a carbon-fiber splitter, the fenders are widened at both ends, and a new hood fits the revised look well. Side skirts bring the styling treatment along the profile to highlight the more aggressive rear. The styling should mesh nicely with the 700-horsepower Tucson that's also coming to the event. ARK Performance didn't neglect the engine, stroking the V6 from 3.8 up to a full 4.0 liters and then adding a Rotrex supercharger. The result is a claimed 500 hp running to the rear through a six-speed manual. The company also installs its own coilover kit to help handling. This isn't the first Genesis Coupe Ark has tuned. The company has produced multiple tuned versions of the model for SEMA going back to 2010. Last year, it switched gears slightly with a 550-hp supercharged Genesis sedan called the AR550. Seventh Consecutive SEMA Vehicle Blends Premium and Performance Sponsorship Provided by Hyundai Car Care Express and Quaker State FOUNTAIN VALLEY, Calif., Sept. 30, 2015 – Leveraging its long-standing relationship with Hyundai Motor America, ARK Performance has released details on its race-inspired Solus Genesis Coupe, blending performance and luxury to take on vehicles like the BMW M4 and Lexus RC F. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. For the tuner's seventh consecutive vehicle built for SEMA, ARK added performance and luxury in tandem, creating a premium coupe that can go toe-to-toe with top rivals from around the world. Building on the success of last year's AR550 Genesis Sedan, the vehicle's design focuses on creating a wider visual look to give a more powerful stance using ARK's own "Solus" wide body kit. The interior also has been given a complete makeover with a redesigned dashboard, race-bred steering wheel and gauges, with ample carbon fiber. The Solus Genesis Coupe is sponsored by Quaker State and Hyundai Assurance Car Care Express, with more than 300 service centers nationally. Car Care Express provides customers with quick oil changes, tire rotation and other basic services in less than an hour.

2018 Hyundai Kona Ultimate 1.6T Review | The muscle has arrived

The 2018 Hyundai Kona sure is a breath of fresh air. To date, if you were looking for a subcompact or "B-segment" SUV, it was probably going to be a bit dreary to drive with a slow, undesirable powertrain. Mazda's CX-3 is an exception, but its tiny interior is even more Miata-inspired than its driving experience. Really, everything in the segment has at least one fundamental flaw that makes it tough to recommend, and although the new Kona certainly isn't flawless, it's the first member of the segment to provide abundant power, all-wheel drive and a transmission that isn't depressing. After driving a Kona 1.6T AWD for a week, I found it to be pleasantly well-rounded, surprisingly good to drive, and just as competitive as our on-paper comparison suggested it might be. First, though, the engine. The Kona's standard 147-horsepower naturally aspirated four-cylinder is perfectly competitive in terms of power, and isn't saddled with a CVT or the Jeep Renegade/Fiat 500X's nine-speed box of highly confused gears. That amounts to a win, but the engine to get is the 1.6-liter turbo-four good for 175 hp and 195 pound-feet of torque. That's more than a Volkswagen Golf, and although this Hyundai mill sounds too much like a growly sewing machine under light acceleration, it's an acceptable tradeoff for acceleration that blows the doors off everything in the segment except the 201-hp Kia Soul "!" trim (and that car is front-wheel drive only). Testing from various publications indicates 0-60-mph times in the mid-to-upper-6-seconds range, which would be about 3 seconds quicker than just about everything else in the segment. Some are even in the 10s. That vast difference is one you'll immediately notice on back-to-back test drives, and an advantage you'll be happy to have in the long run when you consider its estimated fuel economy of 27 mpg combined is equal to the 147-hp base engine – and better than most in the segment. It's paired to a seven-speed dual clutch automated manual that's been been smoothed over from earlier Hyundai/Kia applications, no longer herking and jerking at low speeds, and more responsive to throttle inputs. That's the case regardless of the selected driving mode. In past Hyundai/Kia efforts, Normal could be too lethargic, while Sport could feel over-caffeinated. Here, they're actually appropriate for the situations their names imply.