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Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

Hyundai may be working on Theta III power for a mid-engine car

Hyundai's been showing off mid-engine concepts and flogging mid-engine prototypes for at least four years. The fanciful 2014 Passo Corto gave way to a Veloster Midship concept just a few months later, the following years bringing the RM15 N and RM16 N. The "RM" stands for Racing Midship, and spy photographers caught the RM16 N painting a new racing line at the Nurburgring. Korean outlet Motorgraph reports that Hyundai is currently developing its Theta III engine for release late this year or in 2019 in the next-generation Genesis G80, but the four-cylinder will be engineered to suit front-wheel drive, rear-wheel drive, and mid-engine applications. In the interests of more power, displacement in the Theta III will increase to 2.5 liters from the 2.0- and 2.4-liter displacements of the Theta II. Naturally aspirated and turbocharged versions are in development, both maintaining Hyundai's GDi direct injection. Front-wheel drive, turbocharged applications are predicted to output 280 horsepower, rear-wheel-drive turbo vehicles would get 300 horsepower. The turbocharged 2.0-liter Theta II in the current Sonata tops out at 245 hp, the same engine previously offered in the Santa Fe took that up to 264 hp. The mid-engine turbo Theta III would shrink to 2.3 liters, but rock a max output of 350 horsepower. That would put a mid-engine Veloster at the award-winning end of the competitive set, alongside the 350-hp Ford Focus RS and well in front of the 292-hp Volkswagen Golf R. Admittedly, it's early days for such talk, but with a motor in the middle and ex- BMW M boss Albert Biermann helming the chassis department, Hyundai might even aim for dynamic comparisons to the 350-hp Porsche 718 Cayman S. A potential super sporty offering from the N division needn't be a Veloster, either; that hatch might merely be an engine testbed. The Korean carmaker didn't poach two ex- Bentley, Bugatti, and Lamborghini designers so that it could think small. Related Video:

Baby wildebeest thinks this passing car is its mother

Seeing this lost baby wildebeest mistake a Hyundai Tucson for its mother is equal parts cute and pitiful, but don't worry. There's a happy ending. The young wildebeest (also known as a gnu) was part of the yearly migration in Africa, when it got separated from its mom. The calf's herding instincts kicked in, and it began to follow passing cars, according to National Geographic. Someone grabbed their video camera as the creature struggled to keep up with a passing Hyundai Tucson crossover. At one point, when the vehicle stops, the animal attempts to suckle from its tire. A sad "Aww" is appropriate here. As NatGeo states, wildebeests migrate northward in large herds in May and June in search of greener pastures. For younglings, their herding instinct causes them to follow large moving objects, which would usually be an adult of the same species. In this case, it happened to be a passing car, but luckily the herd showed up to reclaim their young sojourner. At the end of the video, the calf reunites with its mother and can be seen getting that sip of milk the Hyundai was unwilling to give up. Then they trot off together. (Happy "Aww" time). Related Video: News Source: National Geographic Auto News Weird Car News Hyundai Videos animals