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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Surprise Costs Have A Cost: Why we turned down the Hyundai Tucson Fuel Cell

They say you can always tell the pioneers. They're the ones with the arrows in their backs. Unfortunately, that was our experience pursuing – and eventually rejecting – the new hydrogen fuel cell-powered Hyundai Tucson. I first heard about Hyundai's new hydrogen fuel cell vehicle (FCV) at the Los Angeles Auto Show in November 2013. As a tech buff, the thought of driving a new, clean technology vehicle sounded exciting. Best of all, Hyundai was wrapping the new vehicle in a smart, familiar package, as a loaded current-generation Tucson SUV. The FCV Tucson was billed as $499 a month with $2,999 down, with free fuel and free maintenance. Our family needed a new, small, fuel efficient SUV, so I signed up for information on the upcoming lease program. Someone has to go first. Why not us? In the spring of 2014, I learned more at a Clean Fuel Symposium, held on the Queen Mary in Long Beach. The panel was packed with experts on alternative fuel vehicles. One spokesperson outlined the chicken or egg problem with alternative fuels like hydrogen: fuels first or vehicles? Another said something that I should have heard more clearly. "If the argument [to move to alternative fuel vehicles] has to start with a change of behavior from consumers, that's a hard row to hoe." I would soon to learn what an FCV would really cost, both in hours and in dollars. Nonetheless, I was ready to try jumping the hurdles and get an alternative fuel car. A low impact on the environment, plus free fuel and a solo car pool lane sticker? What could go wrong? My wife was a much harder nut to crack. My habit of jokingly calling it a "nuclear-powered" car probably didn't help much either. Our conversations went like this: "A what kind of car?" "Hydrogen fuel cell." "What?" "It's essentially an electric car." "Don't those things have a really short range?" "Yes. That's what the hydrogen is for. You fill it with hydrogen to fill the fuel cell, instead of charging it overnight like an electric car." "Where do you get hydrogen?" "Well..." It turned out the nearest hydrogen station was in Burbank, about 13 miles from our house. In LA traffic, that could be more than half an hour's drive each way. Since there's an excellent bakery in Burbank (Porto's), I told my wife I was fine with taking the time each week to fuel up every 200 miles or so.

2020 Hyundai Palisade Preview Drive | The bigger they come

SEOUL — Hyundai can build big, spectacular things. In 2014 it created the CSCL Globe, the world's largest container ship at the time. With a 77,200-hp two-stroke engine and a deck the size of four soccer fields, it can deliver 19,000 shipping containers anywhere in the world. By comparison, the new 2020 Hyundai Palisade isn't all that large — but it will soon become the brand's biggest and most powerful SUV ever. About the size of the Ford Explorer and the popular Honda Pilot, the Palisade is already on sale in South Korea, where it is assembled at Hyundai's massive plant in Ulsan alongside the Tucson, Ioniq and Veloster. But the replacement for the Santa Fe XL won't hit Hyundai's American dealerships until summer 2019. It's part of an SUV onslaught by the automaker, which has just introduced the smaller Kona and Santa Fe models. And Hyundai says there's more to come. Unlike the Ford Explorer, which will soon return to a traditional rear-wheel drive architecture, the 2020 Hyundai Palisade uses a new front-wheel drive chassis it will share with the coming Kia Telluride. The SUV is 3 inches longer, about 3.5 inches wider and over 2 inches taller than the Santa Fe XL, and its wheelbase has grown 4 inches. That matches the Nissan Pathfinder at 114.2 inches, and outstretches the Explorer, Pilot and Toyota Highlander. However, the Chevy Traverse and Buick Enclave share a 120.9-inch wheelbase, and at 204.3 inches long they've got 8 inches of length on the Palisade. Despite all that size, the Palisade doesn't feel like a container ship from behind its leather-wrapped steering wheel. After two cold snowy days driving Korean-market spec Palisades around northern South Korea, both on and off road, we flew home to California impressed by the SUV's dynamics, packaging and comfort. Inside, the Palisade's front seats are firm with significant bolstering, and the seating position is perfect. Hyundai has gotten the details right, even carving the SUV's A-pillars extra thin to better your forward view. Fit and finish are impressive, coming close to Genesis levels with our test car's quilted Nappa leather, suede headliner and knurled knobs. Its pale striped wood trim, although fake, pulls off the yacht feel SangYup Lee, Hyundai's Head of Global Design, says he was going for. By the way, before joining Hyundai, Lee was the lead designer at Bentley, where he created that company's first SUV, the Bentayga.