2014 Hyundai Elantra Limited on 2040-cars

Auto blog

Hyundai crashes two Sonatas in public to prove a point about safety

According to The Korean Car Blog, Hyundai has a quality perception gap in the minds of its domestic customers, but it's not with another brand: some South Koreans think US-market Hyundai products are safer than those sold in South Korea. For example, home-market consumers think the US gets more advanced airbag systems than they do. Hyundai decided that the best way to combat that idea was to ram two 2015 Sonata 2.0 Turbos into one another, each one traveling at 34 miles per hour, in front of a live audience. From what we can glean from a Google-translated version of the backstory, the company had a local university professor secure two vehicles, a Lakeside Blue model from South Korea and a Venetian Red model manufactured in the company's US plant and flown over. It invited buyers of the 30th Anniversary Sonata and members of the local media to a drive-in movie premiere on August 22, the show actually being the crash test. In addition to the two Sonatas that would autonomously throw themselves at one another, the company had a Tucson Fuel Cell use its hydrogen fuel cell stack to make popcorn and 119 various emergency vehicles emergency services on standby in case anything went wrong. When guests were asked which car they thought would fare better, 74 percent of the crowd said the US-spec car. In interviews conducted on the street, 81 percent of respondents said they believe the US car is safer. The video above is in Korean, but car crashes are a universal language. Check it out to see which car comes out better.

8 excellent minivans you can't buy in the United States

Americans have fallen out of love with minivans. For some reason, a super-practical, multi-seat vehicle that can haul almost anyone and anything is less popular than giant SUVs that make it difficult to access the third row. The rest of the world hasn’t forgotten the minivanÂ’s virtues, and many well-known automakers offer a whole rainbow of family carriers, some of which offer clever camping and luxury features. Here are some forbidden-fruit vans we canÂ’t buy in the United States. Toyota Noah/Voxy The Toyota Noah and Voxy have been around since the early 2000s and sit below the Alphard (more on that below) in the automakerÂ’s van line. ToyotaÂ’s sales model in Japan seems complicated from the outside, as the company sells different vehicles at different types of dealerships. The Noah was originally sold at ToyotaÂ’s Corolla Stores before the automaker shifted its model to the van in all locations in 2020. Now in their fourth generation, the van twins offer unique family-friendly features like a step system and use ToyotaÂ’s latest hybrid system. Toyota Alphard The Toyota Alphard is a stately minivan sold in several countries and regions, including Bangladesh, China and the Middle East. ItÂ’s now in its third generation and features Lexus-like styling with a massive cabin. The Alphard is available with several powertrain options, including some it shares with Lexus and other Toyota models, including the ES 350 and Highlander. Toyota equips the Alphard with several advanced safety features, and the van can comfortably carry up to eight people. That said, the Alphard is more expensive than many of its rivals in the markets where itÂ’s sold, so people may consider other options. Mitsubishi Delica If youÂ’ve spent any time in the automotive corners of social media, youÂ’ve seen a Delica. TheyÂ’re everywhere now, as Americans figure out that a small, light van with real ground clearance and four-wheel drive is a great thing. Mitsubishi has made different vehicles under the Delica name, including a truck and a kei car, but the minivan is the one most of us recognize. The Delica entered its fifth generation way back in 2007 and got a facelift in 2019. ItÂ’s still available with four-wheel drive, though Mitsubishi also sells a front-drive version. TodayÂ’s van is light years away from the classic models we can import here and features a massive grille with unique front lighting fixtures.

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.