2014 Hyundai Elantra Limited on 2040-cars

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Hyundai's Genesis G90 caught totally uncovered

It seems weird to type "Genesis" without "Hyundai" in front of it – unless we're referring to the band, of course, which we aren't. What we have here is the first car that'll launch under Hyundai's new premium brand, officially called Genesis. This is essentially the replacement for the Equus, and when it reaches the States, it'll be called G90. The G90 clearly makes strong use of Hyundai's "Athletic Elegance" design language, and looks like a more premium version of the existing Genesis sedan. There's a long hood, hexagonal grille, and vertically oriented taillamps that flow down the rear fascia. Judging by these low-res spy shots, we like what we see – even if, from some angles, it looks strangely familiar. Genesis (the brand) launches next month in Hyundai's home market. Following the G90, the Genesis sedan as we currently know it will move to G80 nomenclature, and a midsize, rear-wheel-drive sedan – G70 – will follow. A luxury SUV and sport coupe will round out the premium lineup. Head over to Korean site Bobaedream.co.kr for a view of the G90's rump, as well.

Hyundai Q1 profit triples, as it adjusts production due to chip shortage

  SEOUL — Hyundai Motor Co posted a first-quarter profit that nearly tripled to its highest in four years as people bought its luxury cars, but warned it would have to adjust production again in May because of a chip shortage. Unlike its rivals, the South Korean automaker staved off production halts in the first quarter, thanks to a healthy chip inventory. But the shortage, exacerbated by factors including a fire at a chip factory in Japan and storms in Texas, is now catching up with Hyundai. Hyundai, which has lagged its rivals in the electric vehicle (EV) race, also said on Thursday that it was developing solid-state batteries and planned to mass produce EVs using solid state batteries in 2030. In February, Hyundai launched its Ioniq 5 electric midsize crossover, the first in a planned family of EVs that it hopes will propel it into the third rank of global EV makers by 2025. Hyundai Motor and Kia together aim to sell 1 million EVs in 2025. In the quarter ended March 31, Hyundai was unscathed as people at home and the United States snapped up its high-margin sports-utility vehicles and premium Genesis cars as the coronavirus pandemic dragged on, fueling car ownership. Net profit surged 187% to 1.3 trillion won ($1.16 billion) from 463 billion a year earlier, when business slumped as countries shut down to limit the spread of the coronavirus. This was in line with an average Refinitiv SmartEstimate. Revenue rose 8.2% to 27.4 trillion won. Hyundai is expected to report net profit of 1.4 trillion won for the April-June period, up 536% from the corresponding period a year earlier, Refinitiv SmartEstimate showed. Hyundai affiliate Kia Corp reported operating profit of 1.1 trillion won for January-March, up 142% on the year. Hyundai, which together with Kia is among the world's top 10 automakers by sales, has temporarily paused production three times since the beginning of this month and saved chips for its most popular models. "The condition of semiconductor parts is being a little more prolonged than we expected," said Seo Gang-hyun, an executive vice president at Hyundai. "As the semiconductor procurement condition is rapidly changing, it's difficult to predict production status after May.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.