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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

Autoblog Minute: Krafcik CEO of Google autonomous vehicle division

We look at how Google's hiring of automotive executing John Krafcik could affect the future of autonomous vehicles. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] We look at how Google's hiring of automotive executing John Krafcik could affect the future of autonomous vehicles. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Krafcik, a veteran of the auto industry, arrives at Google after serving as CEO of Hyundai and TrueCar. For more on what the Krafcik hire could mean to the industry, we go to Autoblog's Pete Bigelow: [00:00:30] [Pete Bigelow Interview] Google has [00:01:00] an outspoken champion for autonomous driving, in Krafcik who isn't shy about taking to social media to share his thoughts. Krafcik and Google seem poised to move self-driving cars into the next phase of development and it will be interesting to follow along as the tech giant [00:01:30] attempts to change the way we get around. For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Ford Hyundai Autonomous Vehicles Autoblog Minute Videos Original Video john krafcik google autonomous vehicles

Heads up: Hyundai mostly reveals the Kona crossover

Hyundai is set to reveal its new Kona crossover to take on other funky compacts like the Kia Soul, Nissan Juke, and Toyota C-HR. But before it fully reveals the car, the company has mostly revealed the car in the form of new images and a teaser trailer. The photos show us both three-quarter shots from the front and the back, and the car is surprisingly well-lit. These photos give us our best look yet at the mean-looking split headlights of the Kona, as well as its iteration of Hyundai's corporate grille and upper scoop. The aggressive front end is matched by bulging fenders, thick black fender flares, and a deep, sculpted character line running down the side of the car. It looks like the Kona will also have a trendy contrasting roof, too. The aggressive front and sides come to a somewhat underwhelming conclusion at the back. The rear hatch looks like fairly generic Hyundai. But it does appear to be bolstered by some chunky-looking rear reflectors that house the reverse lamps. Those reflectors also appear to be surrounded by the same black material the fender flares are made of. The rear bumper, which is one of the few things that isn't visible, will likely also look fairly tough and rugged. The teaser trailer shown below doesn't reveal quite as much of the Kona, but it does highlight a feature of which Hyundai is rather proud: the heads-up display. It's the first heads-up display used on a Hyundai product, and it uses a pop-up panel onto which information is displayed. It works pretty much like the displays used by Mazda and Mini. So it isn't anything particularly remarkable, but the availability of a heads-up display is always nice, and the color projection does look attractive. Look for more details and the full reveal of the Kona later this summer.