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2019 Hyundai Santa Fe First Drive Review | Trading ‘Sport’ for spiffy

SEOUL, S. Korea — Say goodbye to the Hyundai Santa Fe Sport. For 2019, it becomes the Santa Fe — a two-row crossover that will continue to compete with the likes of the Nissan Rogue, Ford Edge and Toyota RAV4. Three-row versions coming later, which will go up against the Honda Pilot and Ford Explorer, will get an "XL" or some other, yet undisclosed moniker tacked onto the nameplate depending on the configuration. As such, it will have bigger shoes to fill in this increasingly competitive segment. The timing feels right for the crossover to come into its own, and Hyundai has done its best to make sure it pulls its weight against its rivals. View 32 Photos With the updated name comes an updated look. In the flesh, it's a handsome ute that seems more SUV than CUV: beefed up and boxy, and less overtly elegant than so many swoopy crossover profiles we see today. Its big, chiseled face conveys a Lexus-like gravitas without looking too complicated or polarizing — check out the slight pinch where the "cascading" grille meets the front bumper. The rising beltline feels modern, while the mostly horizontal roof and almost vertical rear end feel anciently familiar; maybe a utility vehicle can sate our thirst for wagons after all. Inside, the new Santa Fe has an air of quality to it, perhaps not in strict terms of materials, but in thoughtfulness. Hyundai does good things with affordable materials, and in general the interior is well laid out — specifically, the center console and its switchgear feel utilitarian and organized. We loved the smooth, tight feel of the leather wheel in our hand and the crispness of the digital display central to the instrument cluster. The seats are cozy, supportive without feeling cushy, and it was easy to find a natural seating position with little adjustment. Visibility is good, despite what you might think from looking at that high beltline from outside. There's a fixed piece of glass ahead of the side windows to improve sight lines at the bottom of the A-pillar. Checking the blind spot, the larger rear quarter window behind the second row of seating helps with visibility. It was only after spending a couple of hours in the cabin that we noticed that there's a lot going on here. The headliner in our tester had a look somewhere between chambray and denim, but felt soft to the touch. The top of the dash was a softish dark plastic — a polyurethane leatherette, to be more specific.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Zipcar adds roof racks for nature loving urbanites

Hauling a bicycle, surfboard, snowboard, or a pair of skis can be a pain. Their size makes them awkward to carry, and a good roof rack can be expensive and cumbersome to install. If a thief decides that they need the rack (or what's on it) more than you, you're looking at a loss of several hundred dollars, or at the very least damage to your car a comprehensive insurance claim. Ask me how I know. Zipcar has the solution. The car sharing company has teamed up with rack and cargo manufacturer Yakima to supply roof rack equipped rentals in 17 North American markets. In the US, Zipcar customers will have the option between a Subaru Impreza or a Subaru XV Crosstrek equipped with a Yakima roof rack. Canadian customers can rent a Hyundai Elantra. Fine choices, but it seems like a missed opportunity to revive the old Volkswagen Jetta Trek edition. The Yakima mounts on the cars are adjustable and can hold two bikes, six skis or four snowboards, or two surfboards or paddleboards. Rates, as always, vary based on use. This isn't the first time Zipcar has offered Yakima bike racks for their vehicles for those outdoor enthusiasts that choose to live car free. Back in 2011, the company outfitted a number of vehicles in its New York City fleet with complimentary racks and New York State park passes. Related Video: News Source: Zipcar Green Hyundai Subaru Transportation Alternatives ridesharing zipcar