2014 Hyundai Elantra Limited on 2040-cars

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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai performance boss hints at an Ioniq Electric N

There have been rumblings about what's next for Hyundai's N performance brand, and its chief has just dropped a big hint: a souped-up electric vehicle. Maybe an Ioniq Electric N hatchback? Sure sounds like it. Automotive News got Albert Biermann, head of vehicle testing and high-performance development for Hyundai and Kia, to spill the beans. "When we think of cars after 2021 for N, I think we cannot avoid electrification," he said. "We will have an EV sooner or later. It's just a matter of timing." Hyundai's N brand is still in its relative infancy. The Veloster N will be the only model available in the U.S., and it doesn't go on sale until later this year. It joins the Europe-only i30 Fastback N and i30 N hatchback, the former of which debuts in October at the Paris auto show and hits showrooms in Europe by the end of the year. Biermann said a fourth N model was already in his long-term budget and could be an SUV, which aligns with previous reports suggesting it could be either a 247-horsepower Kona N or a 271-hp turbocharged Tucson N. An electric N would be a surprise fifth model, and it could happen soon. "There's a car within the next two or three months that we probably have a chance to show to Vice Chairman Chung (Eui-sun) and our top management," Biermann told Automotive News. "Depending on what is the current mood and situation, we might get a spontaneous 'OK, go for it.'" The Hyundai Ioniq Electric boasts a 136 MPGe rating and a driving range of 124 miles from its 28.0 kWh battery. But it makes only 118 horsepower and 218 pound-feet of torque, so an N version would presumably upgrade those latter figures. By way of comparison, the Veloster N, which goes on sale later this year, delivers 275 hp and 260 lb-ft of torque from its 2.0-liter four-cylinder, while the specs on the standard Veloster are 147 hp and 132 lb-ft for the standard 2.0-liter four-cylinder and 201 hp and 195 lb-ft for the 1.6-liter turbo-four that powers the Turbo model. Biermann suggests an electric N would have an improved battery, bigger motor and inverter with more power. If Biermann's abbreviated timeline projection holds true, it sounds like we'll know more soon. Related Video:

Hyundai, Kia recalling 1.2 million vehicles for seized engines

The Basics: Hyundai and Kia are recalling a total of 1,190,160 vehicles because the engine may seize, resulting in a crash. The vehicles affected are the 2013-2014 Sonata and Santa Fe Sport and the 2011-2014 Optima, 2012-2014 Sorento and 2011-2013 Sportage. The Problem: Errors during the machining process can cause a bearing in the engine to prematurely wear. This could cause the part to fail and the engine to seize. This in turn may cause a vehicle to crash. The issue was found due to the high number of warranty repairs for a recurring issue. Injuries/Deaths: There was no information on the websites for the National Highway Traffic Safety Administration, Hyundai, or Kia. We've reached out to the automakers for comment. The Fix: For Hyundai, the automaker will notify owners, and dealers will inspect the engine, replacing the engine short block, as necessary, free of charge. The recall is expected to begin May 19, 2017. Owners may contact Hyundai customer service at 1-800-633-5151. Hyundai's number for this recall is 162. The same goes for Kia, though the recall is expected to begin May 25, 2017. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC147. If You Own One: Wait for the notification letters from Hyundai and Kia. When possible, take your vehicle to your local dealer. If you want more details, contact either automaker at the number above. Related Video: Recalls Hyundai Kia kia sorento kia sportage hyundai santa fe sport