2014 Hyundai Elantra Limited on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Editors' Picks June 2021 | Hyundai Tucson, Kia Sorento, McLaren 720S and more

A mix of crossovers and family cars were awarded Editors' Picks status this month. Plus, we got into a Porsche and a McLaren that share in the accolades. We finally spent some quality time in the Kia Carnival, too, which was the only minivan missing from our minivan-heavy month of Editors' Picks back in March. There were some near misses, with none closer than the updated Nissan Pathfinder. In case you missed our previous couple Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned the honor of being an EditorsÂ’ Pick. 2022 Hyundai Tucson 2022 Hyundai Tucson View 45 Photos Quick take: The new Tucson is a design marvel for the compact crossover segment, and its wide range of powertrains combined with big utility means it has the usefulness to be a great family car. Score: 8 What it competes with: Honda CR-V, Toyota RAV4, Nissan Rogue, Mazda CX-5, Kia Sportage, Subaru Forester, VW Tiguan, Mitsubishi Outlander, Ford Escape, Chevrolet Equinox, GMC Terrain Pros: Unique and attractive styling, wide range of powertrains, packed with tech Cons: Thrashing base engine, lack of volume knob From the editors: Associate Editor Byron Hurd — "I was really impressed by my brief time behind the wheel of the new Tucson. It's comfortable, quiet and (in hybrid form) surprisingly peppy and responsive. Hyundai really nailed the interior too. I smell a winner." In-depth analysis: 2022 Hyundai Tucson First Drive Review | A bold leap forward   2022 Kia Carnival 2022 Kia Carnival SX Prestige View 49 Photos Quick take: This minivan wins big in the style and interior tech department. It's super smooth and comfortable to drive, but the lack of powertrain options is disappointing. No matter, the numerous positives win out.

Next Hyundai Genesis to get HTRAC all-wheel drive

Hyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.
Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."
No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.