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Hyundai Tucson N would be a hot hatch on crossover stilts

Auto Express reports that during last week's launch of the all-new Hyundai Santa Fe, the carmaker's global head of sales said a hotted-up N version of the Tucson "is under development, and other models will come after that." The remark should quell a year of speculation that a performance-oriented Tucson N had to figure somewhere in Hyundai's plans. The question now is when will the Tucson N get here. The N performance sub-brand's first product, the i30 N, just launched. We'd been told that a "fastback" would come next, probably an N version of the i30 Fastback going on sale in international markets this year. After that would come a B-segment vehicle — likely an i20 N, a road-going model of the four-door that Hyundai uses for the World Rally Championship. After that would come an SUV, however, we're also expecting a Veloster N to reach the U.S. market late this year. We know that the N division plans to take the time to make sure each model delivers all the goods — the i30 N's received uniformly high marks so far — so we could be looking at mid to late 2019 for a spicy Tucson. The hot crossover playground will entertain more global players by then — Seat just debuted its 296-horsepower Cupra Ateca in Europe, for instance — but in the US, the Tucson N could own a niche without a true competitor. The Mazda CX-5 earns across-the-board praise for driving dynamics, but its four-cylinder tops out at 187 hp and it would never be called a "lovable thug." Unless Ford decides to roll out an Escape ST after three years of scuttlebutt on the matter, nothing else in the segment could touch a 'roided Tucson, especially one given the full 271-hp from i30 N's 2.0-liter turbocharged four-pot. Related Video:

Hyundai's electric car strategy takes shape under the radar

Green car fans are frothing over the Tesla Model 3. The Chevy Bolt may turn out to be the better car, and it will be available sooner. But don't overlook another electric car that's also due next year: the Hyundai Ioniq. With far less attention, Hyundai is launching an EV that is expected to be competitively priced and will spearhead the Ioniq lineup, which also has hybrid and plug-in hybrid versions. They share the same platform and look similar, but the Ioniq EV could prove to be a game-changer for Hyundai when it arrives at the end of the year, bringing new customers and casting the company as one with proficiency in the electric arena. Built in South Korea, the Ioniq line will be available at every Hyundai dealership that wants to sell the cars, already giving it a leg up on Teslas that often have long waiting periods for buyers. With a range of 124 miles on a single charge, it won't compete with the Model 3, which will travel at least 215 miles on a charge, or the Bolt, which has a range of 238 miles. Rather, it will face off against humbler products like the Nissan Leaf (107 miles) and the Volkswagen E-Golf (83 miles). Hyundai has not announced pricing, but is mindful the Ioniq trails Chevy and Tesla in range. An executive also indicated it could be working on an Ioniq with a longer distance capability, but declined to discuss specifics. Hyundai argues its found a sweet spot with the Ioniq EV, whose range is well within the distance most Americans drive in a day. It can recharge in about four hours and 25 minutes, which is faster than the six-hour charge time for the Leaf but slightly longer than the four-hour E-Golf. In quick charge mode, the Ioniq can juice up to 80 percent in 23 minutes. Critically, Hyundai is also offering a lifetime warranty on all of its hybrid and electric battery packs (it has since 2012), which could sway consumers still wary of the technology. It's a lot of numbers, and Hyundai will need considerable marketing muscle to make buyers consider Ioniqs in the face of a growing field of electrified competitors. But it's part of a broader play to reach an audience of younger consumers, who expect electrification to be baked into their cars. Millennials will account for 40 percent of new car purchases by 2020, and Hyundai says the generation is more likely to consider alternative powertrains than older ones.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.