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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).

Hyundai Palisade SUV supersizes it at L.A. Auto Show

Hyundai is adding to the SUV fracas at the L.A. Auto Show with the debut of its new 2020 Palisade SUV today. We got a sneak peek a couple of weeks ago here in Detroit, but now we can give you our full impressions as it's revealed in California. Let's start with size, because the Palisade is larger than any SUV currently offered in Hyundai's lineup, including the Santa Fe XL. It's considered a midsize SUV and will compete with vehicles like the Ford Explorer, Honda Pilot, Subaru Ascent and others. Hyundai is aiming to attract buyers who might have passed on the Santa Fe XL due to its smaller size compared to other mid-sizers. The Palisade can be had in a true eight-seat configuration, however, a captain's seat second-row option can make it a seven-seater. To move all the extra heft around, Hyundai has dropped an updated 3.8-liter V6 engine into it, which now runs on the Atkinson cycle. It's a curious choice for a big vehicle meant for utility and towing, but the engine makes 291 horsepower and 262 pound-feet of torque. No upgraded engine options are available, and it will be mated to Hyundai's eight-speed automatic transmission. Front-wheel drive will be standard, but all-wheel drive is optional. The Palisade uses Hyundai's HTRAC all-wheel drive system with a few different selectable modes, which changes the torque distribution depending on the conditions (up to 50/50 front to rear). It rides on a modified and enlarged Santa Fe platform that we're told will have some similarities with the upcoming Kia Telluride. Looking at the large and proud new Hyundai, it has a few bits here and there to make it stand out from the crowded midsize SUV horde. Hyundai is definitely latching on to the headlights-in-bumper styling, which ends up making the daytime running lights a bit squintier. It doesn't look bad per se, but it's definitely different. It hardly even bears mentioning, but the large grille on the Palisade makes for but another big car with a big face. Around back is where Hyundai went a little off the beaten path. The metal surround taillight design is worthy of a double take. All around, the Palisade just feels a good bit larger than the Santa Fe, but carries its own look. The interior is where things really start to come together for the Palisade. It's safe to say that Hyundai just keeps getting better and better at putting together a high-quality and luxurious-looking place to live in. We love the sweeping center stack look and array of metal buttons.